Author: Stream Companies

Quarterly Media Buying: A Better Value For the Advertiser in 2012

Last week, we discussed the importance of conducting integrated marketing campaigns.  One of the integral components of an integrated marketing campaign is the media plan.

Corrected: 100,000 Years Spent on Facebook in March

Americans spent 53 billion minutes on Facebook in March, reports Matt Carmichael of Advertising Age magazine.  That works out to a slightly less alarming 12 minutes per user per day.

Social Sharing: It’s Cool, But Does It Work?

Content producers increasingly hope that social media will get the word out for them.  They hope that their content will go viral. But studies show that email is still the…

Stream Companies CEOs are among Future 50 Winners

Philadelphia SmartCEO Magazine releases the 2011 Future 50 winners; Stream Companies CEOs make the list 

Online Ad Spending Sees Double-Digit Growth

Marketers economic concerns lead to higher online ad spending eMarketer recently analyzed research for online ad spending and total media ad spending through 2014—the results show faster growth for the…

Mobile Market Expansion

According to Velti.com, mobile marketing agencies and brands will need to adapt their campaigns to reach a wider audience in coming years.

White Pages Links to Social Media

Today, White Pages announced the incorporation of public social media profiles from Facebook and Twitter into its people search service. The people search on White Pages also provide consumers with…