Category: Social Media Marketing

How to Build Your Brand on Twitter

New to Twitter? I am here to teach you how to build your brand through tweets, engagements and more. Ready? Let’s get started.

Understanding Social Media ROI

If you think you don’t need to show the value of your social campaigns, think again. To secure your desired budget for the strategies you wish to implement, you need…

Digital Marketing Doesn’t Just Mean Make a Website

What is digital marketing? Well for one thing, it doesn’t mean just building a website. There are a number of digital communication channels used to market products and services on…

Like it, Love it, or Laugh at it: Facebook Introduces Animated Emoji “Reactions”

Have you ever read a particularly ridiculous or offensive social media status and thought to yourself, “Wow, I could really use a dislike button right about now”?

The 5-Point Tip Sheet for Hiring a Social Media Agency

So you want to hire an advertising agency to run your social media campaigns but don’t know where to begin, what questions to ask, and what to expect. Well, you’ve…

How to Align Your Social Media Metrics With Real Business Goals

Your social marketing LOOKS cool – the images are sharp and the wording is correct, and it falls in line with your brand. You love it, but is it working?…

Cigna Transparency in Coverage This link leads to the machine-readable files that are made available in response to the federal Transparency in Coverage Rule and includes negotiated service rates and out-of-network allowed amounts between health plans and healthcare providers. The machine readable files are formatted to allow researchers, regulators, and application developers to more easily access and analyze data.