According to Velti.com, mobile marketing agencies and brands will need to adapt their campaigns to reach a wider audience in coming years.
Mobile Marketing Watch (MMW) responded to this prediction saying advertisers would have to compete with blurring lines of cell phone accessories such as headsets.
“This means it’s extremely important to think of mobile marketing opportunities as more than just those designed for smartphones and other mobile handsets,” the analyst remarked.
Although the market will be expanding, Smartphones will still be more expensive.
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