Category: search engine

2022 SEM Best Practices

What secret ingredient does your search engine marketing (SEM) campaign need to succeed in 2022? It’s time to take stock once more and adjust to a new reality! For many, that means…

Meta Descriptions: Why They Still Matter

Some SEO experts would argue that meta descriptions have lost their value to some search engine crawlers, mainly Google’s. However, if executed effectively, meta descriptions still play an important role…