Category: Story-Telling Techniques

Emotional Advertising: How Brands Use Feelings to Get People to Buy

Newsflash: Emotional advertising is in, and it has been for a long time. For the past few decades, science has consistently reaffirmed that people tap into their emotions (not their…

Engaging Customers with Story-Telling Techniques

The things you purchase and the items inside your home are more than just for productivity—they’re part of your identity, too. Well, that same sentiment applies to your ideal customer.…