Category: ppc

Is Pay-Per-Click (PPC) Still Relevant?

With so many different ways to reach your audience, you might think that Pay-Per-Click (PPC) advertising is an unnecessary use of your valuable advertising dollars. But before you think about…

Digital Marketing Doesn’t Just Mean Make a Website

What is digital marketing? Well for one thing, it doesn’t mean just building a website. There are a number of digital communication channels used to market products and services on…

Improve Your PPC In Just 25 Minutes This Week

Think it takes hours to make significant strides in your PPC campaign’s performance? Think again. You can make impactful changes in as little as 25 minutes.

Breaking Into Bilingual PPC

When you run a paid search campaign, you can reach a wide variety of shoppers, but are you speaking their language? Chances are, English might not be the predominant language…

Why You Should Combine Your PPC and Inbound Marketing Strategies

Depending on whom you talk to, some marketers will tell you that pay-per-click (PPC) advertising and inbound marketing are opposites. However, PPC is actually a subsidiary of inbound.

To Bid or Not to Bid on Brand Keywords in Paid Search

To bid or not to bid on brand keywords, that is the question. And ask this to any search engine marketing specialist and they’ll tell you that bidding on brand…

Cigna Transparency in Coverage This link leads to the machine-readable files that are made available in response to the federal Transparency in Coverage Rule and includes negotiated service rates and out-of-network allowed amounts between health plans and healthcare providers. The machine readable files are formatted to allow researchers, regulators, and application developers to more easily access and analyze data.