Category: sales and marketing

Why Businesses Need Inbound Marketing

If you’ve been making moves to boost your digital marketing efforts, you’ve probably come across the term “inbound marketing.” Inbound marketing is a tactic that’s becoming more and more popular…

Sales & Marketing Alignment

“Smarketing” is a term used by marketing professionals to refer to the intentional connection of both your marketing and sales efforts. This process alignment is crucial to ensuring that both…