Category: email marketing

Digital marketing beyond social media

Most people believe that digital marketing is all about social media, but in reality, it is so much more. It is true that social media plays an important role, but…

Powerful Ways to Grow Your Email List

According to a HubSpot study, your email database decays each year by approximately 22.5%. That number represents valuable leads that change their email address, move to a new company, or…

Email Marketing Mistakes You Should Avoid

Chances are, your business is one of the many who make common email marketing mistakes. But luckily, there are ways to help you avoid them so you get can your…

Increase Your Sales with Lead Nurturing

Since the start of your business, advertising has been “the necessary evil” to gain new customers and keep your business profitable. Print advertising in books, magazines, billboards, direct mail, and…

5 Email Subject Lines That Killed the Sale

Most people’s email inboxes are packed with notices about upcoming promotions and weekly newsletters, among all of the other social and corporate communications that take priority. And with average open…

Social Sharing: It’s Cool, But Does It Work?

Content producers increasingly hope that social media will get the word out for them.  They hope that their content will go viral. But studies show that email is still the…

Cigna Transparency in Coverage This link leads to the machine-readable files that are made available in response to the federal Transparency in Coverage Rule and includes negotiated service rates and out-of-network allowed amounts between health plans and healthcare providers. The machine readable files are formatted to allow researchers, regulators, and application developers to more easily access and analyze data.