Category: Advertising (general)

Inbound Marketing 101

If you’re a business owner or marketer, you’re well aware that the consumer buying process has changed dramatically over the past few years. Mobile devices allow consumers to access tons…

3 Ways Your Advertising Vendors Are Failing You

As a fully integrated advertising agency, we’ll admit that, at Stream Companies, we’re huge advocates of the single agency approach. But we’re not the only ones that think so, according…

How Business Owners Use Google Analytics To Gain An Edge & Make Smarter Decisions

As more and more marketing efforts migrate into the digital space, business owners and marketing executives have grown to expect quality data and reporting for every campaign. This expectation has…

Local SEO – Three Ways to Own Your Backyard

If  you own a local business you need a strong game plan to attract more local traffic and own your backyard.

Turn up the Volume…on Your Media Buy

Media is always changing, so it’s imperative to keep an eye on new trends. That’s why it’s important to have a dedicated and informed media team behind your buys. Here…

Taste. Touch. See. Smell. Hear. …Advertise.

Ok, let’s fess up. Advertising is pretty rad. Stop it, stop it. Just admit it – advertising CAN be really cool. I know we’re all a little jaded, and maybe…

Corrected: 100,000 Years Spent on Facebook in March

Americans spent 53 billion minutes on Facebook in March, reports Matt Carmichael of Advertising Age magazine.  That works out to a slightly less alarming 12 minutes per user per day.

Social Sharing: It’s Cool, But Does It Work?

Content producers increasingly hope that social media will get the word out for them.  They hope that their content will go viral. But studies show that email is still the…

Online Ad Spending Sees Double-Digit Growth

Marketers economic concerns lead to higher online ad spending eMarketer recently analyzed research for online ad spending and total media ad spending through 2014—the results show faster growth for the…