The Future of Video Advertising Is Here Today.
Not everyone watches TV in the traditional way anymore. Nowadays, more people than ever catch their shows on a television connected to the internet. Whether it’s a Smart TV, a streaming device like Roku, or even a gaming console, this new wave of entertainment is already changing video advertising.
At Stream Companies, we want to help you harness Connected TV (CTV) as an advertising channel. See how we can put you at a competitive advantage in a more connected world!
How Does Video Advertising on CTV Work?
CTV is a channel for Over-the-Top (OTT) video content. This content comes to viewers via the internet without multi-system operator involvement, as you would see with traditional television. The popular content providers of today and tomorrow—Netflix, Hulu, and Amazon included—use a CTV model.
Despite the fact that CTV users are watching shows over the internet and not through a TV station, the experience is remarkably similar to traditional TV. Its users are willing to watch all manner of ad content to start (or continue) watching their shows.
How does this affect your advertising? More audiences than ever are getting their television fix via CTV. As it stands, CTV is at 84% saturation in U.S. markets—and the millennial generation is one of CTV’s biggest fans!
Why Stream For Connected TV Advertising?
At Stream, we deliver quality content to users when and where they spend the most time. That extends to the realm of Connected TV, where we run campaigns that we actively optimize every day.
There’s virtually no waste because we do 95% of campaigns at the zip code level. We only reach people within the geography responsible for the most sales with our CTV advertising content. And we place our ads where users find themselves most, whether it’s news sites, online retailers, blogs, or anywhere else.
We’re invested in your brand safety, too. The chance for fraud and false impressions is slim. Every few months, we run a random audit for all our campaigns. Lately, we’ve seen non-human traffic at a super-low fraud rate of 0.5%—in an industry where 15% is the norm!
Live Metal: Your Amazon Advertising Strategy
More users than ever are choosing Amazon Prime Video as their CTV medium. We have an innovative way for you to reach your customers there with a more dynamic campaign.
Choose our Live Metal offering and talk to them with CTV advertising as well as display and digital video advertising. Have your brand seen on one of the most popular e-commerce and digital streaming platforms around with a three-pronged strategy for success.
Now Streaming: the TV Advertising Wave of the Future
Research has shown that video content is one of the most effective forms of advertising. Of course, you need your video ads to be seen to capture the interest of consumers. Why not dip into the space where your most coveted demographics will hear your message?
Discover how Connected TV advertising works with the team at Stream Companies. We’ll help develop a savvy campaign that can reach the modern TV watcher! Contact us today.