Advertising News for the New Media.
Rethinking Display Retargeting
Targeted display ads have been a part of digital marketing since the days of dial-up. Along the same lines, retargeting has always been a great way to keep your product and business fresh in the consumers’ mind. However, just as
GA4: What You Need to Know Now
Marketing data is always evolving. From finding new ways to track data to refining metrics, Google Analytics has laid the foundation for marketers and clients to collect information and examine it accordingly. However, like all software, Google Analytics needs an
The Forgotten Art of Branding
Social media, email, sidebar ads, direct mail—there are so many ways to reach a customer. With this explosion of options comes the need to promote your business across all these markets. In many cases, attempting to reach many different markets
What’s New in Digital and Media?
When it comes to advertising and digital media, things are always changing. So, how can you keep your strategy for SEO, Paid Search, and Social Media up to date when everything moves quickly? That’s where you can rely on your
How Should Businesses and Brands Utilize TikTok?
It’s clear as can be that TikTok is one of the greatest untapped social media resources for businesses. Statistics alone tell the story: Active TikTok Users: More than 1 billion Active Users in the U.S.: 80 million Average household income
Search Visibility: Then vs Now
In the modern world of marketing, metrics are more important than ever. You’ve no doubt heard the old saying, “If you can’t measure it, it doesn’t exist.” That said, marketing can be an especially difficult field in which to measure
2022 SEM Best Practices
What secret ingredient does your search engine marketing (SEM) campaign need to succeed in 2022? It’s time to take stock once more and adjust to a new reality! For many, that means rethinking strategy based on the latest best practices and trends. But
7 Ways to Optimize Your Google My Business for Success
You may be overlooking one of the most powerful tools in your arsenal when it comes to local search engine optimization, or SEO. Do we have your attention? We’re talking, of course, about Google My Business. Your business may already
The Top Digital and Google Trends of 2021
So, what’s on the marketing agenda for 2021? At Stream Companies, we want to shine our spotlight on the latest digital and Google trends in the pipeline. You should know these predictions to thrive in the latest phase of the
Stream Companies Announces 3 Executive Promotions
3 vital executive promotions to capitalize on unprecedented growth for Stream Companies MALVERN, PA. (PRWEB) SEPTEMBER 01, 2021 Stream Companies, a leading fully integrated, full-service, tech-enabled advertising agency, announced this month three strategic executive promotions in response to their recent significant
How Google Home Is Affecting the SERPs & Your Business
Google has been around since 1998 and is used by billions of people every day. However, as technology evolves, the way people get answers to their questions is starting to change. Voice-activated assistants have recently become popular, making it easy