Category: Marketing tips

The Science of Neuromarketing

While the study of neuroscience can be traced back to ancient Greece, the study of neuromarketing is rather new and has only gained traction in the past 10 years or…

4 Tips to Make a Successful Marketing Video

A marketing video is the best way to reach your audience and share your business. Visual content is much more appealing then print or text and can be easily shared…

What to Do When Your Lead Goes Cold

If you have a growing list of leads, then you want to know what to do when your lead goes cold. It’s inevitable that while your lead list grows, so…

Where to Start When Creating Your Marketing Strategy for 2016

In our digital world, it’s easy to get mixed advice about the best marketing tactics for your business. And while it’s great to use general advice from industry experts, it’s…

Content Planning for 2016: Where to Start

As the holidays draw near and the new year approaches, there’s one important thing you must focus on between cups of cheer and gift wrapping: your content marketing plan for…

Educate Your Prospects, Don’t Sell

Once upon a time, people commonly invited a traveling salesperson into their living room, offered them a glass of iced tea, and listened attentively to a product demonstration. Today, the…

How to Protect Your WordPress Site from Hackers

If you don’t already own a website or use WordPress, I’m sure you know someone who does. Increasingly popular, WordPress is one of the largest content management and blogging systems…

Tell Me More, Tell Me More: Semantic Search & Long-Tail Keywords

Think of the questions you would ask if someone wanted you to purchase shoes for them online: What size? Where will you wear them? What color?

Evergreen Content 101: How to Win Every Time

In the content marketing world, you can kick up your site’s performance by using evergreen content to its full potential.

Cigna Transparency in Coverage This link leads to the machine-readable files that are made available in response to the federal Transparency in Coverage Rule and includes negotiated service rates and out-of-network allowed amounts between health plans and healthcare providers. The machine readable files are formatted to allow researchers, regulators, and application developers to more easily access and analyze data.