Category: smarketing

Sales & Marketing Alignment

“Smarketing” is a term used by marketing professionals to refer to the intentional connection of both your marketing and sales efforts. This process alignment is crucial to ensuring that both…

Cigna Transparency in Coverage This link leads to the machine-readable files that are made available in response to the federal Transparency in Coverage Rule and includes negotiated service rates and out-of-network allowed amounts between health plans and healthcare providers. The machine readable files are formatted to allow researchers, regulators, and application developers to more easily access and analyze data.