B2B Marketing from a B2C Perspective
Stream Companies started as a Business-to-Consumer (B2C) marketing agency over 20 years ago. We’ve used insight from our background in B2C to master Business-to-Business (B2B) marketing from a unique angle! Our B2B strategy may be exactly what you need to help your products compete—and come out on top.
At the end of the day, B2B buyers are very much like consumers. There is still a human being at the other end of that transaction, and we know how to help you market to them!
We Answer One Simple Question to Market B2B
So, what are the most crucial considerations when it comes to B2B marketing? You need to make it easy for someone to recommend a given solution to his or her boss—and so on and so on, up the chain of command.
To succeed as a B2B marketer, you don’t need to appeal to your buyer’s personal tastes and desires. You just have to help them answer one question: How can I justify this to my boss? If you can’t come up with a good answer, they won’t buy from you!
You need to know why your product is truly the best fit—as a statement of fact. Know the problem your buyer has and how your product can solve it in a cost-efficient way. And know your specific buyer, so you can target audiences that will drive long-term growth.
Market Trust & Grow Your B2B Sales
All marketing is persuasion, and B2B marketers have some of the heaviest lifting to do. It’s not easy to convince someone to trust in your product and recommend it as a game-changer for their business. If they make the wrong decision, they’ve put their neck on the line for nothing!
Above all, you need to market trust and reduce fear. The marketers at Stream Companies can craft the message that does exactly that, so reach out to us and start fueling more B2B sales today.