Category: Digital Marketing

CRM + SEM

If you’re fluent in the realm of digital marketing (or semi-fluent, even!), you have probably heard buzzwords like “CRM” and “SEM” more than a few times. We know, we know—so…

Healthcare marketing is constantly changing. Stay ahead of it with these digital marketing trends

Digital marketing trends are ever-changing across all industries, especially healthcare. Unfortunately, it tends to be difficult for healthcare businesses to keep up. This is primarily because marketing strategy is not…

Digital marketing beyond social media

Most people believe that digital marketing is all about social media, but in reality, it is so much more. It is true that social media plays an important role, but…

What are 301 Directs and Why Do You Need Them?

A 301 redirect is an HTTP status code that serves as a mechanism for permanent redirection from one URL to another. In other words, if your visitor goes to the…

Why Storytelling Will Accelerate Your Sales Funnel

Storytelling has been a large attribute to sales because it creates a connection of trust and builds an interest. Below are two stories to introduce Stream Companies. Take a read…

Emotion Detection Technology

Emotions—they make us laugh, cry, and if you’re like any one of the millions of online consumers, emotions also influence your purchase decisions. Think about it. Have you ever spontaneously bought…

Effective Website Merchandising Strategies That Win Customers

When it comes to automotive websites, the ultimate goal is to create a competitive and interactive car buying experience that transforms the dot com into dollar signs. You recognize the…

Google’s Possum Algorithm

It’s a zoo out there. For marketers and advertisers alike, it’s hard to control your organic search rankings with all the Google updates; Pandas, Penguins, Pigeons and Hummingbirds to keep…

Smart Ways to Build Backlinks

A backlink is a link from one site which links to your site. Backlinks play a major role in a successful search engine optimization (SEO) strategy. The majority of search…

Cigna Transparency in Coverage This link leads to the machine-readable files that are made available in response to the federal Transparency in Coverage Rule and includes negotiated service rates and out-of-network allowed amounts between health plans and healthcare providers. The machine readable files are formatted to allow researchers, regulators, and application developers to more easily access and analyze data.