CreativeAudio & Video Production

Production

Expand your brand with premium audio & video content.

The key to successful TV, radio, and web video content is high-quality production. A memorable commercial with a targeted message can do wonders for traffic and sales, while a premium video clip can significantly enhance your company’s website, Facebook page, or email. Low-quality production content, on the other hand, can have the opposite effect, damaging your company’s credibility and hurting your brand image.

At Stream Companies, we provide professional audio/video production without the premium price tag, so you can save more of your ad budget for the media buy. No matter what your story is, we’re ready to tell it.

What is

video production for marketing?

Video production is the process of making videos for various digital platforms on the internet and for TV. As a digital marketing agency, we have a professional video team and the latest equipment for high-quality production.

Our in-house team of editors, camera operators, sound techs, and directors deliver the full package to your target audience. There are many ways for us to share your brand with the world, including:

Our in-house production studio uses industry-standard equipment and creates each piece of audio/video content. Even if you can’t come up with the next big idea for a commercial, our team can make it happen. Big ideas are our bread and butter.

No matter what we’re shooting, there’s one thing you can count on: Every completed package is delivered error-free and on or ahead of schedule. In fact, we have one of the fastest turnaround times in the industry. That way, you never have to worry about lost airtime or wasted media dollars.

Video Production

The stages of video production

The video production process has three main steps: pre-production, production, and post-production. From planning and shooting the video to editing and adding effects, each stage is a necessary part of the production process.

  • Phase 1: Pre-production

In this, the planning stage, we’ll ensure you have a sound strategy and script for your video ad. What is the goal of the video, and will the execution be serviceable? (i.e., can it make that goal happen?)

We’ll start with some fact finding. In conversation with your company, our video production team will discuss the purpose and strategy behind the video ad and how it will be used once finalized. In this stage, we’ll make sure we understand aspects like branding, target audience, and the tone and feel for the video.

We’ll approve your scripts, finalize the schedule, and confirm the locations (a site visit may also be helpful for the videographer and producer).

  • Phase 2: Production

Now, it’s time to bring the script to life! In this phase, we capture all the footage and record voiceovers for your video. While the process can be intensive, describing it is really quite simple: It’s when we gather all the raw material we need.  

  • Phase 3: Post-production

In this stage, your video will be edited into its final form. We’ll carefully review all the footage and then organize and plan how it all comes together.

Any music and graphics needed to supplement the footage and voiceovers will be added in post-production. Once we’ve reviewed the final product and have received your final stamp of approval, the video production process is finished!    

Why your business needs video

As video continues its rise as a marketing tool in the digital age, it’s worth considering why the medium is so effective. How exactly can it be successful where more traditional media options fall short?

Videos help your audience understand your business on a more primal level. What they can see for themselves, they’re more likely to trust.

Beyond that, though, there are a host of technical and artistic reasons why every business should incorporate video. With video advertising, you can:

  • Reach more customers through social media

Let’s face it—social media has a wide reach. Video is the top shared content medium on social platforms, so clearly, it’s connecting with people out there.

So, how do you boost the chances your marketing videos will be shared on the platform(s) of your choice? If your video is relevant to your audience—if it resonates with them—they’ll share it.

Social media users tend to share videos with the people in their lives who they think will find the content most useful. (Or those who they think will have the same reaction to it they did.) It’s a way of organically targeting individuals, except you’re not doing the targeting at all. You’re letting your “brand ambassadors” (to use a fancy phrase for your current fans) do the targeting for you.

Even with all your sound marketing research, your audience knows their friends, family, and acquaintances better than you ever could. Why not use that to your advantage?

  • Convey more information in less time

Did you know videos are processed by the brain 60,000 times faster than text? You don’t need to know the exact number to understand how much easier it is to sit back and watch a video clip versus reading a wordy article.

And we use the phrase “sit back” purposefully, because video allows for a more passive absorption of content than reading text. In other words, someone watching a video will likely feel more immersed in your message.

That immersion comes down to more than just quicker processing of information and rapidly forming connections between data points. When done right, there’s an emotional tenor to video that’s hard to match in the written word.

Sure, words can have emotional power, too, but all the better to have them spoken aloud in video—where the power of audio is most effective—and save your audience the cognitive work.

  • Appeal to Google’s search algorithm

What’s the reason behind the continuous updates to Google’s search algorithm? As annoying as they may sometimes seem for marketers, they have a purpose: to get the user’s eyes on the most relevant information to their search query.

And that’s a goal we should all support. If Google is showing your content to the users it deems most interested in your information and solutions, it’s doing the work as gatekeeper to ensure only the best organic leads find your page.

Here’s how it works: the more informative Google deems your content to be, the more likely it will appear higher in the search results. And if you’ll remember, Google acquired YouTube way back in 2006. Ever since, Google algorithms have favored video content over traditional text-based content.   

Audio Production

What is

audio production for marketing?

Audio production involves creating soundtrack recordings for digital platforms, TV, and radio. It may or may not include images and encompasses all sorts of audio content, from music and sounds to voiceovers.

When your sound waves hit the radio, the TV, or the laptop speakers, they’ll make an impact. Whether it’s that familiar jingle, everyone’s favorite catchphrase, or something fresh and new, we’ll make sure it aligns with your message across all media.

Our in-house production team orchestrates every element of your audio production and brings them all into alignment. From concepts to scripts and final production, we’ll quickly provide audio that sounds memorable and delivers results.

Although we do offer production services à la carte, the real value is in making it a part of your integrated marketing campaign. Since all audio and video are produced in-house, every aspect of your campaign is completely aligned.

Our audio production services include:

  • Radio production. We’ll bring script, cast, content, and editing together for a radio commercial that highlights your brand and conveys your message or offer. We have the dexterity and proficiency to do it on strict timelines.
  • Script writing. A radio, TV, or digital video ad needs a solid script that translates to audio as a medium. We’ll set the scene and tell your story right for a medium that may only have seconds to communicate!
  • You want your message conveyed by someone with an aptitude for verbal (radio being audio-based) communication above all. Whether your talent is homegrown or professional, we’ll make sure they’re right for the message.

Audio engineering and mixing. Sound effects really highlight your brand and make your jingle music to the ears! We can add them to your media and link your brand and that sound in the listener’s ear.

The beauty in sonic branding

We love the term “sonic branding”—and yes, there is most certainly power in sound! Audio marketing goes back longer than you may think.

The mediums have changed, but sound continues to be an effective way not only to boost engagement with your brand but to associate your brand with a sound in the listener’s mind. And why would you want to do that?

Don’t underestimate the power of a jingle or a sonic signature to make your brand stand out in your market! A catchy jingle needs no explanation—but you may be wondering what we mean when we say sonic signature.

Quite simply, it’s those sounds you identify with particular brands. Think about the soundscape of fizzes in a Coca-Cola ad—or the sound you hear when you turn on your computer or phone. There are endless examples.

Nobody would dispute the need for a brand logo or color scheme—those visual cues that help people identify your brand. And yet, too many companies neglect audio branding as a viable way to boost awareness and engagement.

At Stream, we’ll help you make the most of audio to create strong associations in the minds of your target audience!

Radio is cost-effective advertising

Sure, the way we access music has completely changed over the years. More people than ever are turning to streaming services to listen to their favorite artists in the car, but that doesn’t mean AM/FM radio is dead—particularly as an advertising tool.

In fact, radio remains one of the most cost-effective advertising methods available. There are three major variables when scheduling radio ads and leveraging that audio we’ve produced for you: reach, frequency, and consistency.

  • The number of times your ad is heard by the average person over the course of a week. What’s the magic number? A “frequency of three” principle is the rule of thumb. With it, you can build recognition and inspire listeners to act without risking listeners getting tired of hearing your message over and over.
  • How many people are you reaching? Radio is a great way to advertise to a wide audience. Recent Nielsen research shows that 93% of adults listen to the radio each week.
  • People trust brands that are consistent, and you want to convey a sense of consistency in your radio ads. Consistent messaging doesn’t necessarily mean you should just have one single ad out there. Rather, it means that all your ads—the bricks you’re using to build your brand—are all leading in the same direction.

How we write a successful radio or video ad script

As we mentioned earlier, a radio ad may only have a matter of seconds to convey a message and convince people to give your product or service a try.

When you have a script that captivates, even 30 seconds can be enough to get your message heard and absorbed. (And with the right frequency, that ad can be even more effective.)      

Every successful radio ad has some key components, and we strive to bring these into the scripting process from the start. When writing a radio ad script, we always:

  • Shine a spotlight on the consumer’s problem
  • Show empathy
  • Talk about how your product solves the problem
  • Finish with a call to action

So, how does that all come together? These steps are crucial to the process:

  • Work backward. What’s your call to action?

We always start with the most important part. You’re running this campaign for a reason, and you know exactly what that reason is. Do you want the listener to visit your showroom, check out your website, or know more about your brand?

The answer to that question guides our scripting process from the beginning. By understanding what you want to achieve, we’ll create an ad that leads the listener seamlessly to that goalpost.

  • Relate to the listener. You understand their current problem.

You’re listening to the radio, but not really listening. We’ve all been there. Most of the time, it may be little more than noise in the background. So, what part of the message makes your ears perk up and your mind start to pay attention?

It could be any number of reasons. Most likely, though, it happens when the voiceover artist starts talking about a problem you’re currently having. Suddenly, the ad is relevant to you, and you’re hooked—what’s their solution?

Catch listeners’ attention early with a question that highlights the problem, and then follow up with your brand’s solution.

  • Show empathy.

Showing empathy requires a careful tightrope walk. Your ad should acknowledge a listener’s problem without dwelling on it or making it sound worse than it is. That would be manipulation—the fastest way to cause listeners to tune you out.

Just make your listeners feel like you’ve been where they are and that you understand their situation. When you do it in conversational language—the kind of language you would use to talk to a friend—it won’t come across as salesy.

A listener is more likely to consider your solution if they feel like you understand the problem and you’re coming from the right place. Empathy is key!

  • Offer the solution.

A smooth transition from the problem to the service or solution you’re offering is key. You want the connection between the two to be effortless for the listener.

What makes your solution unique, and why might it be the best option for your listeners? You may want to incorporate its selling points in your video or radio ad (in a clear and succinct way) to lend credibility to your claims.

  • Give them a guarantee.

If you want to foster trust, your listeners need to know you stand behind your product. The easiest way to do that may be to offer some kind of guarantee.

This shows your listeners that there’s minimal risk involved in pursuing your offer, and they’ll be more likely to do exactly that. A guarantee may be offer-specific or a general brand promise, but if you have one, it should be in your video or radio script.

  • Showcase testimonials.

If you haven’t already started collecting customer testimonials, there’s no time like the present to start. How should you go about it?

It could be as simple as surveying customers for a star rating on their experience shopping with you. If that data presents you in a positive light, it could turn into a phrase in your video or radio ad: “That’s why we’ve received over 1,000 5-star reviews from customers….”

It’s an easy way not only to find out what and where improvements need to be made, but to market success and trust to the people you intend to serve.

  • The final test: Read your script aloud.

We never complete a script without reading it aloud. The reason why should be obvious—it needs to sound good in speech!

Does it sound logical and flow like a good story? Do you find yourself stumbling over the words as you speak, or does it roll off the tongue effortlessly? These are the questions we ask ourselves to make sure the rhythm is right, and we always ask for a second opinion.

Delivering a product you’ll be proud of

At the end of the day, the success of our production services depends on your satisfaction. That’s why we work so hard to deliver a high-quality, polished, affordable package in record time.

Your happiness is our only real metric. With your direct feedback and approval, we’ll deliver a completed audio or video package that exceeds your expectations and fulfills the needs of your business.

If you’re interested in receiving high-end production quality that fits into your budget, throw us a line and discover how full-service audio and video production at Stream Companies, along with an integrated marketing campaign, can help your business grow.

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