Every business is unique, and at Stream Companies, we understand that means unique obstacles when it comes to your advertising objectives. Because no two obstacles are exactly alike, we’ve had to develop some pretty creative ways to help our partners reach their goals. Check out our library of industry case studies to see some of the most challenging obstacles we’ve helped our partners overcome.
Challenge: How can Gardner’s Mattress & More turn anonymous website visitors who do not convert into customers?
Hypothesis: By identifying anonymous shoppers and harvesting valuable data, a new segment of potential buyers is unlocked. This can turn more online traffic into showroom traffic, as it did for Gardner’s.
Challenge: Four Honda sister store locations were overlapping in terms of targeting. The stores were, in a sense, bidding for each other over the same keywords, so the goal was to prevent each other from encroaching on their brand traffic.
Hypothesis: By establishing clear lines in the sand and creating a second brand campaign, this would prevent paid search overlap and reduce spend and increase organic conversions.
Challenge: Norm Reeves Honda Superstore Cerritos wanted to filter audience targeting to get Facebook ads seen by more users who were most likely to buy or service a vehicle.
Hypothesis: By using Facebook’s Audience Targeting Tools, Stream would be able to serve up ads to relevant audiences and drive more website traffic.
Challenge: Norm Reeves Honda Superstore was receiving a lower than expected number of views for their Value Your Trade tool. They were missing out on potential leads from shoppers looking to sell or trade their vehicle.
Hypothesis: Improving the visibility of the Value Your Trade page for website visitors, as well as adding more convenient conversion points on the page itself, would compel more users to engage.
Challenge: Even with the model’s popularity, a large F-150 inventory poses challenges when it comes to moving more trucks off the lot. That’s why Byers Ford turned to Stream Companies in April 2019 to help drive more F-150-qualified digital traffic with paid search.
Hypothesis: A paid search campaign can deliver an immediate boost in digital traffic. Understanding the value of capturing quality F-150 users and driving them to the Byers Ford website, Stream put together a three-part strategy that focused on audience targeting and paid search keyword improvements.
Challenge: Traditional media tactics are no longer the norm when it comes to digital advertising.
Hypothesis: Digital advertising has transitioned to connected and online products. BMW Manhattan needs to adjust their method of advertising to maintain strong rankings and engage users.
Challenge: Online shopping is becoming the new way of buying. We want to ensure our clients can provide an engaging digital retailing experience that is easy and fast for their customers to make a purchase from the comfort of their own home.
Hypothesis: By understanding customer expectations and user behavior, our clients’ online shopping experience can be improved with the use of digital retailing tools that will offer the possibility of a direct pipeline to qualified and engaged leads.
Challenge: Determining how to reduce the number of third-party pop-ups while increasing the number of form submissions and leads.
Hypothesis: Removing and condensing third-party widgets and CTAs will lead to an increase in organic traffic and conversions. This aligns with Northside Honda’s main objectives.
Challenge: CAR Group Honda stores were spending too much on Brand.When looking at Brand targeting for all stores, which are close in proximity, there was a lot of targeting overlap. The stores were in a sense bidding against each other for the same keywords, and there wasn’t much being done in terms of negative keyword bidding to prevent stores from stealing each other’s Brand traffic.
Hypothesis: Drawing lines in the sand for all Honda store Brand campaigns and creating a second Brand campaign for stores to still compete in areas lost from the line drawn, to maintain their presence, will prevent targeting overlap and lower Brand spend.
Using FullThrottle Shopper Suite technology from Stream Companies, Mark Wahlberg Chevrolet identified anonymous shoppers online, harvesting their key home address and email data. We put together this case study to show you how many buyers can be captured with Shopper Suite, and much more!
When Cherry Hill Nissan began using FullThrottle Shopper Suite to identify anonymous website visitors, they saw more shoppers enter the marketing funnel. In fact, they were able to build relationships with new leads and boost their sales and service conversions.
With a 514.29% growth in conversions, 82.44% growth in page views, and 140.38% more conversions via paid search, it’s a wonder why Chrysler Jeep Dodge Ram 24 didn’t align their PPC and SEO strategies sooner.
The #1 Honda Dealer in the USA, Norm Reeves Honda Cerritos was able to generate 36 leads from the English-speaking community and 93 leads from the Spanish-speaking community by leveraging Facebook ads to close the loop between social and sales.