Category: digital advertising

Write, Post, Repeat: Why Fresh and Frequent Content is Important for Your Website

Google recognizes online businesses who regularly post high-quality, unique content that answers searcher’s questions. In this post, we’ll review how adding new content to your website on a routine basis…

Avoid Wasted Ad Spend, Create Ads That Get Noticed

Digital Advertising is a growing industry with businesses investing more each year. That means more advertisers are fighting for the eye of the consumer. The average consumer has an 8…

4 Tactical Tips To Creating A Monthly Content Marketing Plan

By now, many business owners are fully aware of the benefits of content marketing – from SEO, to building trust with new prospects and generating new leads, to sales support…

How Business Owners Use Google Analytics To Gain An Edge & Make Smarter Decisions

As more and more marketing efforts migrate into the digital space, business owners and marketing executives have grown to expect quality data and reporting for every campaign. This expectation has…

Putting Your Audience into Motion with Content

Looking for a new bookmark to add for 2014? Make it Upworthy.

How Small Businesses Compete and Win in the Cutthroat SEO Market

I have always been a champion of small business SEO, and one of the most common questions I hear is, “with my limited budget, how do I rank above the…

How To Build Links With Content Outreach

In a world of growing emphasis on content, outreach has almost become an art form.

Social Media Marketing Strategies: How To Keep Your Content Fresh

When your Facebook timeline gets clogged up with the same posts, day after day, your message becomes white noise to your buyers and prospects.

Best Facebook Ads Practices for Auto Dealers

Facebook advertising has gotten a lot of press lately with the news of General Motors pulling its ads because they were deemed “ineffective.” Despite GM’s decision, Facebook ads remain a…