Category: inbound marketing

Sales & Marketing Alignment

“Smarketing” is a term used by marketing professionals to refer to the intentional connection of both your marketing and sales efforts. This process alignment is crucial to ensuring that both…

Top Marketing Automation Mistakes to Avoid

The rewards of inviting an ultra-targeted audience, onto a list or group, and delivering relevant content to this group, far outweigh any other marketing method currently available. Especially when you…

Why Storytelling Will Accelerate Your Sales Funnel

Storytelling has been a large attribute to sales because it creates a connection of trust and builds an interest. Below are two stories to introduce Stream Companies. Take a read…

Why Stories are Critical to Inbound Marketing Success

It’s 4 pm, and the clock is ticking. Only an hour left before my deadline and all I’ve got on the page is a blinking cursor. I contemplate smashing my…

Inbound Marketing 101

If you’re a business owner or marketer, you’re well aware that the consumer buying process has changed dramatically over the past few years. Mobile devices allow consumers to access tons…

3 Tips for Using Inbound Marketing in Healthcare

Like a nutritious diet, regular exercise, or good hygiene, inbound marketing is essential for maintaining a healthy online presence as a medical provider. Not only does it improve your visibility…

Why You Won’t Recognize SEO in Years to Come

If you were to look back five years ago from today, SEO strategies would be the complete opposite of what they are now. So what can we expect in another…

Best Practices When Creating Display Ads

So you’ve decided to expand your paid search account to include the display network and display ads because they’re cost-effective, easily measured, and a great way to increase your overall…

Why You Should Combine Your PPC and Inbound Marketing Strategies

Depending on whom you talk to, some marketers will tell you that pay-per-click (PPC) advertising and inbound marketing are opposites. However, PPC is actually a subsidiary of inbound.

Tell Me More, Tell Me More: Semantic Search & Long-Tail Keywords

Think of the questions you would ask if someone wanted you to purchase shoes for them online: What size? Where will you wear them? What color?

Cigna Transparency in Coverage This link leads to the machine-readable files that are made available in response to the federal Transparency in Coverage Rule and includes negotiated service rates and out-of-network allowed amounts between health plans and healthcare providers. The machine readable files are formatted to allow researchers, regulators, and application developers to more easily access and analyze data.