Category: SERP

Understanding the New Metrics Replacing “Average Position”

For years, account managers have relied on Average Position to determine how well their ads are performing—and for good reason. Average Position describes where your ad ranks in relation to other…

How Google Home Is Affecting the SERPs & Your Business

Google has been around since 1998 and is used by billions of people every day. However, as technology evolves, the way people get answers to their questions is starting to…

Google My Business: Your New Homepage is Off-Page

According to Moz’s research through Jumpshop, 35% of desktop visitors do not click through to any organic or paid listing. Mobile visitors are an even bigger challenge, with 57.1% of visitors not…

OK, Voice Search: Why Local Businesses Are Missing Out on Big Opportunities

Over the past few years, the way we interact with our technology has completely evolved. Looking back 10 years ago, who would have thought we would have a personal assistant…

How Location-Based Ads Boost Store Visits and Sales

Location-based advertisements have helped many businesses see their share of online success. Whether its increased traffic or better customer communication and engagement, these ads have been proven to boost a…