Google has been around since 1998 and is used by billions of people every day. However, as technology evolves, the way people get answers to their questions is starting to…
Category: SERP
Understanding the New Metrics Replacing “Average Position”
For years, account managers have relied on Average Position to determine how well their ads are performing—and for good reason. Average Position describes where your ad ranks in relation to other…
Google My Business: Your New Homepage is Off-Page
According to Moz’s research through Jumpshop, 35% of desktop visitors do not click through to any organic or paid listing. Mobile visitors are an even bigger challenge, with 57.1% of visitors not…
OK, Voice Search: Why Local Businesses Are Missing Out on Big Opportunities
Over the past few years, the way we interact with our technology has completely evolved. Looking back 10 years ago, who would have thought we would have a personal assistant…
How Location-Based Ads Boost Store Visits and Sales
Location-based advertisements have helped many businesses see their share of online success. Whether its increased traffic or better customer communication and engagement, these ads have been proven to boost a…