Category: Radio

The Devil’s in the Details: Media Buying with Your Target in Mind

For most of our automotive clients, our target demographic is adults ages 25-54. At a first glance, this age range seems to be quite narrow. Members of the demographic share…

Cigna Transparency in Coverage This link leads to the machine-readable files that are made available in response to the federal Transparency in Coverage Rule and includes negotiated service rates and out-of-network allowed amounts between health plans and healthcare providers. The machine readable files are formatted to allow researchers, regulators, and application developers to more easily access and analyze data.