Category: PPC

What to Expect from Average Position, The Performance Metric by Google Ads

Akin to growing up with your childhood best friend, Google Ads and the average position were like two peas in a pod since the invention of pay-per-click (PPC) advertising. As…

Understanding the New Metrics Replacing “Average Position”

For years, account managers have relied on Average Position to determine how well their ads are performing—and for good reason. Average Position describes where your ad ranks in relation to other…

SEO, PPC, and Social: The Digital Trifecta

Well, there’s no denying it: We’re in the thick of the Digital Age, and we’re not leaving it any time soon. The allure and utter convenience of the internet has…

Everything You Need to Know About Switching to Linear Attribution

Within Google Ads, you can decide which attribution model you would like to use, allowing for you to decide how much credit each click gets for your conversion. These models…

Digital marketing beyond social media

Most people believe that digital marketing is all about social media, but in reality, it is so much more. It is true that social media plays an important role, but…

Why You Should Combine Your PPC and Inbound Marketing Strategies

Depending on whom you talk to, some marketers will tell you that pay-per-click (PPC) advertising and inbound marketing are opposites. However, PPC is actually a subsidiary of inbound.

To Bid or Not to Bid on Brand Keywords in Paid Search

To bid or not to bid on brand keywords, that is the question. And ask this to any search engine marketing specialist and they’ll tell you that bidding on brand…

Cigna Transparency in Coverage This link leads to the machine-readable files that are made available in response to the federal Transparency in Coverage Rule and includes negotiated service rates and out-of-network allowed amounts between health plans and healthcare providers. The machine readable files are formatted to allow researchers, regulators, and application developers to more easily access and analyze data.