Like a nutritious diet, regular exercise, or good hygiene, inbound marketing is essential for maintaining a healthy online presence as a medical provider. Not only does it improve your visibility…
Category: Digital Marketing
Why Digital Marketing Drives Revenue for the Healthcare Industry
When you’re trying to identify the symptoms that you’re experiencing to diagnose your own sickness or injury, the first thing you do is turn to the internet. As you search…
3 Ways Your Advertising Vendors Are Failing You
As a fully integrated advertising agency, we’ll admit that, at Stream Companies, we’re huge advocates of the single agency approach. But we’re not the only ones that think so, according…
Your Site Has Been Hacked, Now What?
Last year, Google shared that there had been a 180% increase in hacked sites as well as a 300% increase in hacked site reconsideration requests. With these increased numbers, it’s…
Say So-long To the Instagram Feed You Knew
The response to Instagram’s recent announcement was almost unanimous: Users aren’t happy to hear about the new algorithm-based news feed. I mean, Instagram is one of the few social platforms…
The Science of Neuromarketing
While the study of neuroscience can be traced back to ancient Greece, the study of neuromarketing is rather new and has only gained traction in the past 10 years or…
The Science of Storytelling: Using Stories to Engage Website Visitors
Storytelling and human nature are intertwined. As a tool that’s been driving human progress for more than 40,000 years, storytelling elicits laughter, stirs compassion, and ultimately creates meaningful experiences you…
Why You Won’t Recognize SEO in Years to Come
If you were to look back five years ago from today, SEO strategies would be the complete opposite of what they are now. So what can we expect in another…
Best Practices When Creating Display Ads
So you’ve decided to expand your paid search account to include the display network and display ads because they’re cost-effective, easily measured, and a great way to increase your overall…
Why Consider a Career in SEO?
Explaining SEO without any media jargon can be a tad complicated, especially when someone asks what your job actually entails. It’s not a traditional form of media, few schools offer…