In our digital world, it’s easy to get mixed advice about the best marketing tactics for your business. And while it’s great to use general advice from industry experts, it’s…
Category: Digital Marketing
How to Optimize a Blog Post in 3 Steps
Your blog is your biggest lead generating tool. From using it to represent your brand to providing education to your prospects, your blog is the window into your business. That’s…
Increase Your Sales with Lead Nurturing
Since the start of your business, advertising has been “the necessary evil” to gain new customers and keep your business profitable. Print advertising in books, magazines, billboards, direct mail, and…
What Inbound Marketing Tactics you Need to Start Implementing Now
According to a 2015 survey of nearly 4,000 marketers and sales professionals, companies are three times as likely to see higher ROI on inbound marketing campaigns than on outbound (HubSpot),…
A Brief History of Updates (and How They Affect SEO)
We just passed the 15th anniversary of the launch of the original Google Toolbar. (December 11, 2000, to be exact!) Considered by search engine marketers to be the first-ever Google…
Is Your Website Sick? Why You Need a Professional to Monitor Your Backlink Profile
It’s difficult to deny how a website can benefit a business. Aside from the branding aspect, a well-made and marketed website can drive leads or function as a point of…
How Local Content Can Help Boost Your SEO Strategy
In the fast-paced world of technology and the web, Google and other search engines continue to evolve at a rapid speed. Not long ago, Google made a game-changing update that…
Tell Me More, Tell Me More: Semantic Search & Long-Tail Keywords
Think of the questions you would ask if someone wanted you to purchase shoes for them online: What size? Where will you wear them? What color?
4 Ways That Negative Reviews Can Help Your Business
Sounds counterintuitive, right? Why would negative reviews help your business?
Why You Don’t Want $5 SEO Services
Before even considering the price of SEO services, it’s a good idea to take a step back and consider just what SEO is.