Social Media Marketing

How to Build Your Brand on Twitter

New to Twitter? I am here to teach you how to build your brand through tweets, engagements and more. Ready? Let’s get started.

First things first, we must set up your profile.

  1. Use your brand’s name as your Twitter name, @StreamCompanies, for example.
  2. Use your brand’s logo as your profile picture – simple enough.
  3. For your header photo, you can use a simple graphic or photo that best describes your business, is eye catching and resonates with your customer.

Starbucks is a great example of a well set-up Twi

tter profile.

  1. Twitter name = brand name: @Starbucks – Check!
  2. The Starbucks logo as the profile picture – Check!
  3. The header photo is of a couple drinking their hot drink by a fire. This is not only timely, but leaves loyal customers craving a hot drink to warm them up. – Check! 

Need a little more help? Check out this guide

 to Setting up a Twitter Profile for Business from Sendible. 

Now that your profile is good to go, you’re ready to start tweeting. Well, almost.

Before you jump right in, you want to create a persona for your brand. A brand personality helps define who you are and is something customers can relate to.

  1. What do you want your voice to be and what do you stand for?
  2. Do you want to focus on one subject to target a certain audience or do you want to be more general, tweeting about numerous topics?
  3. Do you want your tweets to be funny, casual or very professional?

Remember, being consistent is key to building your b

rand. Once you’ve got that all figured out, it’s time to create content.

  1. Share your own, original content. If you have a blog, that’s the best place to start. Not only do your blog posts send users from Twitter to your website, but the content is likely relevant and helpful to your audience.
  2. Use curated content. Gather information from other sources that is interesting and appropriate and share it. When doing this, make sure to give credit where credit is due.
  3. Attach an image to your tweet whenever possible. Per HubSpot, “Tweets with images receive 150% more retweets than tweets without images.”

Now that you understand what content to post, the next step to building your brand is engagement.

  1. Put some time aside to engage with your followers. Show them you are interested in what they have to say, whether positive or negative.
  2. Reach out to influencers and other users. Maybe do a little research into the person by taking a peek at their profile or recent tweets. Find something to talk about and build a relationship.
  3. Avoid saying the same thing to every person or else you will sound like a robot, or worse, look like spam.

The final step? Commit!

Devote time each day to tweet and engage. When it comes to social media frequency, there is no standard number of tweets that are best. It is up to you to determine what works for your business in order to gain new followers, without driving any away.

And remember, use your social media manners.

  1. Don’t just sell
  2. Don’t over-post
  3. Listen and interreact 

Kick Start Step: Now that we’ve covered everything from setting up your profile to posting and engaging, it’s time to give it a go. One thing to note is Twitter’s character limit. Everything is done in 140 characters or less. This is not Facebook. Tweets can be short and to the point, as long as you’re saying what needs to be said. Good luck!

Thanks for reading. Now time to get social!


Kasey Cooper is a Social Media Coordinator at Stream Companies