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10 Ways to Increase Productivity
Becoming complacent is sometimes a much easier option than tackling things head on. But at Stream Companies, we avoid that nasty trap. Here are a few pointers that our Sales team follows in order to increase productivity. (more…)
Cable Buying: A Game of Reach and Frequency
Welcome to the World of Cable Advertising! (more…)
Watch What Happens When You See Eye to Eye
Any good account manager understands that you need to be on the same page as your client. If you’re going in one direction and your client has something completely different in mind, well, in the words of Michelle Tanner, “You’re
The Science of Backyard Buying
It's a given: No one wants to squander precious advertising dollars. And in a large market like Philadelphia, it can be tough for a retailer with one location to market to potential consumers – people that live within a 20-mile
Quarterly Media Buying: A Better Value For the Advertiser in 2012
Last week, we discussed the importance of conducting integrated marketing campaigns. One of the integral components of an integrated marketing campaign is the media plan. (more…)
Stream Companies – 5 Time Inc. 500|5000 Honoree
FOR IMMEDIATE RELEASEPRESS RELEASE (more…)
Corrected: 100,000 Years Spent on Facebook in March
Americans spent 53 billion minutes on Facebook in March, reports Matt Carmichael of Advertising Age magazine. That works out to a slightly less alarming 12 minutes per user per day. (more…)
Social Sharing: It’s Cool, But Does It Work?
Content producers increasingly hope that social media will get the word out for them. They hope that their content will go viral. But studies show that email is still the way most people share most content. And search is still
Stream Companies CEOs are among Future 50 Winners
Philadelphia SmartCEO Magazine releases the 2011 Future 50 winners; Stream Companies CEOs make the list (more…)