Advertising News for the New Media.
The Science of Backyard Buying
It's a given: No one wants to squander precious advertising dollars. And in a large market like Philadelphia, it can be tough for a retailer with one location to market to potential consumers – people that live within a 20-mile
Quarterly Media Buying: A Better Value For the Advertiser in 2012
Last week, we discussed the importance of conducting integrated marketing campaigns. One of the integral components of an integrated marketing campaign is the media plan. (more…)
Stream Companies – 5 Time Inc. 500|5000 Honoree
FOR IMMEDIATE RELEASEPRESS RELEASE (more…)
Corrected: 100,000 Years Spent on Facebook in March
Americans spent 53 billion minutes on Facebook in March, reports Matt Carmichael of Advertising Age magazine. That works out to a slightly less alarming 12 minutes per user per day. (more…)
Social Sharing: It’s Cool, But Does It Work?
Content producers increasingly hope that social media will get the word out for them. They hope that their content will go viral. But studies show that email is still the way most people share most content. And search is still
Stream Companies CEOs are among Future 50 Winners
Philadelphia SmartCEO Magazine releases the 2011 Future 50 winners; Stream Companies CEOs make the list (more…)
Online Ad Spending Sees Double-Digit Growth
Marketers economic concerns lead to higher online ad spending eMarketer recently analyzed research for online ad spending and total media ad spending through 2014—the results show faster growth for the digital ad world. (more…)
Stream Companies Named to Inc. 5000
Stream Companies, has once again made the Inc. 5000 list of the fastest-growing, private companies in America. Thank you to every partner client, Stream Team member, and vendor. We appreciate your trust, support, and business.
Mobile Market Expansion
According to Velti.com, mobile marketing agencies and brands will need to adapt their campaigns to reach a wider audience in coming years. (more…)