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Advertising News for the New Media.

Comcast Aims to Reshape Entertainment with NBC

PHILADELPHIA (Associated Press) -  Comcast Corp. announced Thursday it plans to buy a majority stake in NBC Universal for $13.75 billion, giving the nation's largest cable TV operator control of the Peacock network, an array of cable channels and a

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Ads Not Aps

For the past decade, experts have proclaimed every year to be "the year of the mobile." 2009 was no different, especially after Google bought mobile ad network AdMob for $750 million. However, mobile advertising isn't as successful as predicted...yet. (more…)

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Information, Not Opinion, Leads Twitter

Marketers monitoring Twitter for mentions of their brand may have noticed that microbloggers are more likely to give or seek information than to sound off about a product, good or bad. (more…)

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First Half Web Ad Spending Down 5.3%

U.S. advertisers spent $10.9 billion on Internet ads in the first half of 2009, a 5.3% decline from the same period last year, the Interactive Advertising Bureau said Monday. (more…)

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I guess you do tweet

The number of Twitterers is growing quickly, per a Pew Internet Project report released Oct. 21st 2009. The report states that 19 percent of all U.S. Internet users now use either Twitter or smaller services, such as Yammer, to share

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Broadband Stimulus Is Job Stimulus Too

Stanford University economist Paul Romer's observation that "a crisis is a terrible thing to waste" could be a rallying cry for past and present efforts to revive the economy and create jobs by bringing critical technology to Americans who need

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