Advertising News for the New Media.
Ads Not Aps
For the past decade, experts have proclaimed every year to be "the year of the mobile." 2009 was no different, especially after Google bought mobile ad network AdMob for $750 million. However, mobile advertising isn't as successful as predicted...yet. (more…)
Information, Not Opinion, Leads Twitter
Marketers monitoring Twitter for mentions of their brand may have noticed that microbloggers are more likely to give or seek information than to sound off about a product, good or bad. (more…)
First Half Web Ad Spending Down 5.3%
U.S. advertisers spent $10.9 billion on Internet ads in the first half of 2009, a 5.3% decline from the same period last year, the Interactive Advertising Bureau said Monday. (more…)
I guess you do tweet
The number of Twitterers is growing quickly, per a Pew Internet Project report released Oct. 21st 2009. The report states that 19 percent of all U.S. Internet users now use either Twitter or smaller services, such as Yammer, to share
Broadband Stimulus Is Job Stimulus Too
Stanford University economist Paul Romer's observation that "a crisis is a terrible thing to waste" could be a rallying cry for past and present efforts to revive the economy and create jobs by bringing critical technology to Americans who need