Advertising News for the New Media.
Best Facebook Ads Practices for Auto Dealers
Facebook advertising has gotten a lot of press lately with the news of General Motors pulling its ads because they were deemed “ineffective.” Despite GM’s decision, Facebook ads remain a strong option for automobile dealers as one the most targeted
Taste. Touch. See. Smell. Hear. …Advertise.
Ok, let’s fess up. Advertising is pretty rad. Stop it, stop it. Just admit it – advertising CAN be really cool. I know we’re all a little jaded, and maybe a touch cynical, but the advancements in marketing are amazing
Snapshot of a Full Service Production House
What is a full-service production house? (more…)
School friends build thriving ad business
David Regn and Jason Brennan became friends in middle school – and began a flourishing business partnership just a few years after that. Growing up in Malvern, Regn and Brennan attended General Wayne Middle School. They both played lacrosse while
The Devil’s in the Details: Media Buying with Your Target in Mind
For most of our automotive clients, our target demographic is adults ages 25-54. At a first glance, this age range seems to be quite narrow. Members of the demographic share a number of commonalities: most are presumably employed, have some
Coping with Consumer Attention Deficit Disorder:
The Importance of an Integrated Media Mix to Reach a Market of Multitaskers (more…)
What Businesses Can Learn About Social Media From Peyton Manning
For the past two weeks, Peyton Manning’s release from the Indianapolis Colts has been the biggest story in the football world. However it wasn’t a football story that landed the star quarterback’s face on the front page of Yahoo! last
Facebook Finally Jumps on the Bandwagon with Mobile Ads
Facebook is almost ready to tackle what pretty much everyone else has already done – advertise on mobile devices. (more…)
Time Is On My Side
To start off the new year right, this is the perfect opportunity to make sure you’re getting the most out of your work day. When you’re working in sales, there are constant tasks and challenges. It’s up to you to