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Advertising News For The New Media

3 Reasons Content Marketing Needs to be Part of Your 2015 Digital Marketing Strategy

3 Reasons Content Marketing Needs to be Part of Your 2015 Digital Marketing Strategy

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In order to develop of successful digital marketing strategy, business owners must recognize the value of content marketing. For organizations that are looking to grow and expand their reach and client base, utilizing content marketing will work to attract visitors and eventually convert them into customers. Still not sold on a content marketing campaign for…

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SEO in 2015: The 5 Essential Elements of a Successful Strategy

SEO in 2015: The 5 Essential Elements of a Successful Strategy

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We all know the basics of a successful SEO strategy: links, regular blog updates, social media, keywords, and quality content.  Between Panda and Penguin updates and many other updates, SEO has changed significantly over the past few years. Tactics that worked in years past, no longer apply and can even result in site penalties. These…

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How to Align Your Social Media Metrics With Real Business Goals

How to Align Your Social Media Metrics With Real Business Goals

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Your social marketing LOOKS cool – the images are sharp, the wording is right, & it falls right in line with your brand. You love it – but is it working? And by working – is it helping your bottom line? Have you sold more product, recruited more employees, and established yourself as a leader…

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Stop Losing Online Customers to Your Competition

Stop Losing Online Customers to Your Competition

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We commonly hear from our auto dealership clients that they have trouble finding ways to get their happy customers to share their thoughts online. In addition to providing value for your SEO and AdWords campaigns, online reviews are important for encouraging new consumers to visit your dealership. More and more people are using online reviews…

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Are You Your Own SEO Enemy?

Are You Your Own SEO Enemy?

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If you aren’t sure how to answer this question, there are several factors to consider. You should first start to think about the techniques and practices you’re implementing for your SEO campaign. Are any of these techniques considered black hat? What about gray hat? If you answered yes to either of these questions, you could…

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How Duplicate Content is Killing Your Business’ SEO Authority

How Duplicate Content is Killing Your Business’ SEO Authority

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We’ve all heard about duplicate content, but how does it actually affect a website? Duplicate content is like bad cholesterol in your body: a silent killer, especially with the recent Google Panda and Penguin updates. Duplicate content creates three major issues for search engines: Search engines are unsure of which version of the duplicate content…

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Surviving Link Building in 2014

Surviving Link Building in 2014

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Link building is a challenging task that requires creativity, research and, most definitely, time. Although link building is arguably the most challenging aspect of SEO, it’s also the reason behind success and can promote authority. Links are important because they’re a dominant signal of quality to search engines, meaning they can either make or break…

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Quick Tips for Outranking Your Competitors in Search

Quick Tips for Outranking Your Competitors in Search

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In today’s world, where Google rules the internet, it’s often a daunting and impossible task to get your website to rank high against competitors within an organic search. However, thanks to SEO, this issue can be solved by implementing a few fairly simply SEO tactics to your website. By using the following tactics, your website…

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How To Measure PPC ROI With Website Call Conversions

How To Measure PPC ROI With Website Call Conversions

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After 7+ years of working within the Google AdWords system, I’ve seen a lot of changes both good (Ad Extensions) and not-so-good (Enhanced Campaigns).  What makes PPC advertising so important to anyone’s marketing strategy really comes down to two things – 1) direct response and 2) ROI.  A dealership can deliver ads tailored to exactly…

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