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Advertising News For The New Media

How to Use Video During Each Stage of the Buyer’s Journey

How to Use Video During Each Stage of the Buyer’s Journey

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There’s no denying that video marketing is on the rise. It attracts mobile users, improves your SEO efforts, and can even increase your conversion rates by 65 percent, according to HubSpot. Using video is all well and good, but how do you choose the right content for your marketing strategy —  the kind that engages,…

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Easy Ways to Optimize Your Website

Easy Ways to Optimize Your Website

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If you haven’t yet heard, the projected SEO marketing spend by businesses is expected to rise drastically over the next four years topping out at a whopping $80 billion USD. This is a very clear indication about how important your website and online presence is to the overall success of your business. That means if…

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What to Expect When You Hire an Integrated SEO Agency

What to Expect When You Hire an Integrated SEO Agency

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You and your team have been debating for months on whether to hire an SEO agency. You know you need to start improving your rankings, increase leads and customers and lower overall marketing costs. After much deliberation, you’ve finally got all hands on deck to make the move. Now for the serious questions; where do…

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Onsite vs Offsite SEO Introduction

Onsite vs Offsite SEO Introduction

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Let’s just quickly refresh ourselves on what Search Engine Optimization (SEO) is. Moz defines SEO as: A marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. Here at stream we focus on…

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5 Ways to Improve Your SEO Results Today

5 Ways to Improve Your SEO Results Today

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As a nation, we Americans are an impatient bunch. We burn our mouths drinking coffee that we know is scalding hot, we jaywalk instead of waiting for the crosswalk light to flash, and we push elevator buttons that are already illuminated, hoping that will bring us to our destination faster. When it comes to SEO…

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Digital Marketing Doesn’t Just Mean Make a Website

Digital Marketing Doesn’t Just Mean Make a Website

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What is digital marketing? Well for one thing, it doesn’t mean just building a website. There are a number of digital communication channels used to market products and services on the web, on mobile devices and other digital platforms to reach consumers. You could just build a website, but how will you reach people? Digital…

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Why Stories Are Critical for your Digital Marketing Success

Why Stories Are Critical for your Digital Marketing Success

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The advertising game has changed locations quite a bit over the years, but one thing remains the same through it all: effective advertising/marketing/sales starts with a really good story. How to Use Story in Your Digital Marketing Strategy How do you do it? How do you use a story to create your own Digital Marketing…

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Why Stories are Critical to Inbound Marketing Success

Why Stories are Critical to Inbound Marketing Success

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It’s 4 pm, and the clock is ticking. Only an hour left before my deadline and all I’ve got on the page is a blinking cursor. I contemplate smashing my laptop in frustration, but remember that everything automatically saves to “The Cloud.” So I’ve got no choice but to find a way to start this…

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The Pay-Per-Click Metrics You Need To Be Aware Of

The Pay-Per-Click Metrics You Need To Be Aware Of

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When you launch your new paid search account it is imperative that you closely measure your results. By diving deeper into other advanced metrics you can get a great idea of what is working in your account and where there may be areas of opportunity to improve on its success. Below are 6 metrics that…

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Improve Your PPC In Just 25 Minutes This Week

Improve Your PPC In Just 25 Minutes This Week

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Think it takes hours to make significant strides in your PPC campaign’s performance? Think again. You can make impactful changes in as little as 25 minutes. While every account needs a good spring cleaning now and again, below are some quick tips to impact performance day to day. Increased Click-Through Rates Interested in increasing the traffic…

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