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Advertising News For The New Media

Branded vs. Non-Branded Keywords: How to Build a Powerful PPC Strategy

Branded vs. Non-Branded Keywords: How to Build a Powerful PPC Strategy

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A company’s brand can be a big part of what makes or breaks it. That’s why it is so important to own your brand and make it an important part of your marketing efforts. Inevitably, those efforts can lead to paid search. One of the most important questions I come across is “do we bid…

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6 Ways to Create Content Your Audience Actually Cares About

6 Ways to Create Content Your Audience Actually Cares About

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So your content isn’t getting the attention you think it deserves. And while this is a common problem most business owners and marketing executives face, it’s typically because many struggle with writing for their audience – instead of their own business or other industry experts. So to help you with creating content that not only…

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Using Twitter to Find and Engage with Active Car Shoppers

Using Twitter to Find and Engage with Active Car Shoppers

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Your customers (or potential customers, at least) are talking. Are you listening? There’s no denying it – it’s a social world out there. More often than not, today’s consumer will share insider information about their purchase habits with their online networks. Now imagine how powerful it would be if the response they receive for these…

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Facebook is Cracking Down. Learn about the New Rules and Policies and what it means for Your Social Media Strategy.

Facebook is Cracking Down. Learn about the New Rules and Policies and what it means for Your Social Media Strategy.

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Facebook recently announced some updates to their News Feed algorithm, including new policies regarding like-gating and click-baiting.  The reason? To help fans find intriguing content and assist them in weeding out the spam that clutters up newsfeeds every day. So as a business or marketer – does this mean that your social media plan is…

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Low Quality PPC Leads? Here are 4 Ways to Fix That.

Low Quality PPC Leads? Here are 4 Ways to Fix That.

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You’ve just started a new PPC campaign to generate more leads quickly. In the weeks your campaigns ran, you observe that your clicks are soaring! Before you give yourself a pat on the back, check out your conversions or better yet, your sales report to determine if your extra spend and time is actually working….

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Ways To Master Customer Service Within The Social Media Space

Ways To Master Customer Service Within The Social Media Space

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Customer satisfaction is undoubtedly one of the most important feats for any business. At the end of the day it could arguably be THE most important thing to the success of your business. After all, without your customers, you don’t even have a business. There are many platforms to keeping your customers happy, but when…

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Transparent SEO Reporting – What You Should Really Be Expecting From Your SEO Agency Each Month

Transparent SEO Reporting – What You Should Really Be Expecting From Your SEO Agency Each Month

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Transparent reporting creates a better relationship between you and your agency by allowing both parties to receive the most up–to-date information. Additionally, it allows you as a client to be aware of any changes month-to-month and helps prevent surprises. Transparent reporting puts everything out on the proverbial table for everyone to see, and prevents corruption…

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Leveraging Social Media to Influence Shoppers

Leveraging Social Media to Influence Shoppers

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Window shopping is a thing of the past. Instead of oogling over a dress or a pair of shoes in a store front, you’re staring down at your smart phone screen – on the train ride to work, at work, in bed, even in the bathroom. Taking the place of a physical display in a…

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Google’s Local Search Engine Algorithm Spreads Its Wings

Google’s Local Search Engine Algorithm Spreads Its Wings

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Once again, Google has updated its algorithm. But, wait! Before you go scrambling to figure out how to avoid the wrath of potential penalties, it’s important to know that this algorithm update is different from the earlier Panda and Penguin updates – the focused intent of Pigeon is to present searchers with more relevant, quality…

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How Smart Business Owners Are Using Analytics To Cater To Customers’ Interests

How Smart Business Owners Are Using Analytics To Cater To Customers’ Interests

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For many years, most business owners focused the majority of their digital marketing efforts on driving overall organic traffic to a website.  If a website’s month-over-month overall organic traffic was up, champagne was poured, high-fives were issued, and everyone let out a big sigh of relief.  However, in the past few years smart business owners…

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