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Advertising News For The New Media

How to Prep for NADA Like a Pro

How to Prep for NADA Like a Pro

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NADA100 is rapidly approaching, and if you’re heading to New Orleans for this convention in January, you’ll need to take a few steps to be fully prepared. You’re not just there to represent your business and meet others in your field. You’re there to learn the most you can while having a blast. So in…

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Stay Ahead of the Game: Connect Your Website To The Google Search Console

Stay Ahead of the Game: Connect Your Website To The Google Search Console

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What is Google Search Console (Webmaster Tools)? Google Search Console, formerly known as Google webmaster tools, is one of the few ways you can see your website through the eyes of Google. When your customers search something, Google will deliver the most accurate and best results. If your website is among the best results, but…

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Powerful Ways to Grow Your Email List

Powerful Ways to Grow Your Email List

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According to a HubSpot study, your email database decays each year by approximately 22.5%. That number represents valuable leads that change their email address, move to a new company, or have placed your emails in the “Junk” folder. To deal with this loss of email leads, you need to constantly refresh your list by adding…

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Surprising Ways to Reach Google

Surprising Ways to Reach Google

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Most the time, we use Google as a basic search engine to look up different events, places and questions. As a business owner, we want to make sure that our business is easy to find and has our accurate information. The process to get your business listed, updated or corrected on Google can take up…

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How to Write for Today’s Buyers: Mastering the Art of Scannable Content

How to Write for Today’s Buyers: Mastering the Art of Scannable Content

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Grabbing a reader’s attention in today’s world isn’t too hard, but getting them to read every word is almost as impossible as breathing in outer space. People simply don’t have the time, or more accurately, the attention span, to read your entire piece of content. Despite this uphill battle in the world of content marketing,…

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Effective Website Merchandising Strategies That Win Customers

Effective Website Merchandising Strategies That Win Customers

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When it comes to automotive websites, the ultimate goal is to create a competitive and interactive car buying experience that transforms the dot com into dollar signs. You recognize the important role effective web merchandising can play, especially when it comes to your dealership’s bottom line; but with so many suggestions, tips, and tricks out…

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Understanding Social Media ROI

Understanding Social Media ROI

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If you think you don’t need to show the value of your social campaigns, think again. To secure your desired budget for the strategies you wish to implement, you need to be able to prove your social media ROI – return on investment. Ok – now what exactly is social media ROI? To put it…

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How to Create Content for Every Stage of the Buyer’s Journey

How to Create Content for Every Stage of the Buyer’s Journey

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It’s true that content marketing is an integral part of any inbound marketing campaign. But how do you know if the content you’re creating is actually speaking to your audience? And more importantly, how do you use content to help guide them through the buyer’s journey? In this post, we’ll explore how to create content…

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Google’s Possum Algorithm

Google’s Possum Algorithm

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It’s a zoo out there. For marketers and advertisers alike, it’s hard to control your organic search rankings with all the Google updates; Pandas, Penguins, Pigeons and Hummingbirds to keep track of. We know it’s important, but why? In a 2015 study done by Eli Swartz, Google dominated other search engines like Yahoo, Bing and…

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Smart Ways to Build Backlinks

Smart Ways to Build Backlinks

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A backlink is a link from one site which links to your site. Backlinks play a major role in a successful search engine optimization (SEO) strategy. The majority of search engines even consider backlinks as the “supreme ranking factor”. Google views these links as votes of confidence. It develops a stronger trust in your site…

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4 Pillars of SEO Strategy and Management

4 Pillars of SEO Strategy and Management

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One: Identify Opportunities Two: Understand Competitive Landscape Three: Optimize, Optimize, Optimize Four: Measure Success SEO has long since matured over the past 15 years of practice. This means that in order to stay competitive, an organization needs to play in the SEO space. To any seasoned marketer, SEO as a philosophy shouldn’t be difficult to…

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Different Types of CTAs You can put on Your Blog

Different Types of CTAs You can put on Your Blog

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Blogging is great, but a great blog doesn’t just mean post great content. Fresh and new content that is optimized daily won’t entice users to do anything except read it. When a visitor makes their way to your blog, how do you get them to learn more or about your business or brand? How do…

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