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Advertising News For The New Media

eBooks: How Stream Takes Them to the Next Level

eBooks: How Stream Takes Them to the Next Level

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In today’s age, technology and the internet are advancing by the minute. The more technology develops, the more we witness our everyday routines change. Twenty, even 10, years ago, most people were buying newspapers rather than reading on a tablet or sitting in front of a computer to read their latest book of interest. No…

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Improving Click-Through Rate from Search to Landing Page

Improving Click-Through Rate from Search to Landing Page

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Let’s say a middle-aged man—we’ll call him Frank—is driving his car at night and someone unintentionally blinds him with their high beams, causing him to drive into a ditch. Not a great situation, but now he’s in the market to purchase a new vehicle. In light of a bad situation, Frank has actually been looking…

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Creating Landing Pages That Convert!

Creating Landing Pages That Convert!

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Landing pages should have everything a visitor needs to make a decision. Far too often, however, a campaign’s success rate will suffer from a poorly constructed landing page. Let’s examine how mastering the art of creating landing pages that convert could drastically increase your revenue and net profit. We’ll first examine the core features of…

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Your Local SEO Checklist

Your Local SEO Checklist

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Creating an SEO strategy for your business can be a daunting task. There are so many components and moving parts, so how do you know where to begin? Before you try to start tackling SEO, it’s important to keep this in mind: You don’t have to compete against the whole world. Instead, you should focus…

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Clean Up Your PPC Keywords with These 4 Steps

Clean Up Your PPC Keywords with These 4 Steps

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With the seasons changing and the arrival of warmer weather, there’s no better time to clean up your PPC campaign to make sure that you’re set up for success. While there’s plenty to look at and evaluate in your campaigns (e.g., ad copy, site links, extensions), your keywords are a great place to start. As…

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Industry Secrets for Eye-Catching Ads

Industry Secrets for Eye-Catching Ads

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When you’re searching on Google, what makes you click on one ad over another? This question is what paid search advertisers try to answer on a daily basis. Creating eye-catching search ads can lead to a higher click-through rate and more conversions for your business. Don’t Let Ad Copy Be an Afterthought According to HubSpot,…

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How to Utilize Digital Marketing in Healthcare

How to Utilize Digital Marketing in Healthcare

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There’s an overall trend in the healthcare industry of clinicians, physicians, and patients utilizing smartphones and other mobile devices as part of their everyday activities. For medical professionals, this use varies from accessing patient or drug information or reference tools to communicating with patients and medical staff, according to the Wolters Kluwer Health 2013 Physician…

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What Should I Do When My Site Is Hit with a Google Penalty?

What Should I Do When My Site Is Hit with a Google Penalty?

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Something that almost all website owners with a solid amount of organic traffic fear is the dreaded Google penalty. If everything’s going well, you don’t need to stress over it. But when your organic traffic suddenly tanks, what should you do? 3 Major Steps for Google Penalty Recovery If you suspect that you’ve been hit…

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Why Digital Marketing Drives Revenue for the Healthcare Industry

Why Digital Marketing Drives Revenue for the Healthcare Industry

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When you’re trying to identify the symptoms that you’re experiencing to diagnose your own sickness or injury, the first thing you do is turn to the internet. As you search for your answer, you’ll land on reliable resources such as doctor’s offices and other types of healthcare providers. And after you’ve found what you’re looking…

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3 Tips for Using Inbound Marketing in Healthcare

3 Tips for Using Inbound Marketing in Healthcare

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Like a nutritious diet, regular exercise, or good hygiene, inbound marketing is essential for maintaining a healthy online presence as a medical provider. Not only does it improve your visibility and draw a larger web audience, but it also establishes a long-term, trusting relationship with your prospective buyers, increasing your leads and eventually turning them…

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How to Create Better Content Than Your Competitors

How to Create Better Content Than Your Competitors

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Content is the backbone of any digital marketing campaign, so all you have to do is create great content to achieve online success, right? Wrong. Sure, great content boosts traffic, conversions, and maybe even sales. But with more and more businesses producing the same great content, it’s definitely more difficult to create something that’ll really…

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