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Advertising News For The New Media

The Big Brand’s Guide to Locally Targeted PPC Campaigns

The Big Brand’s Guide to Locally Targeted PPC Campaigns

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Most business owners know the value of direct response traffic they can receive from PPC.  If you own several brick-and-mortar locations and you want to start running ads within the search engines, the good news is that you can do all of this from the same account within AdWords or Bing.  Better yet, if you…

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Uncomplicating the Complicated: Google+ for Multi-Location Businesses

Uncomplicating the Complicated: Google+ for Multi-Location Businesses

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Businesses with multiple locations should think of each geographic location as a conglomerate.  Why?  Because Google+ Local is taking its hold within the search engine, and it’s now more important than ever for each individual location to have its own page on Google+ page. The more locations you have, the more towns and areas your…

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7 Powerful Social Tools for Multi-Location Brand Management

7 Powerful Social Tools for Multi-Location Brand Management

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If you’re managing social media accounts for your multi-location business, you already know how difficult it can be to keep up with. Tweets, retweets, Facebook posts, comments, monitoring, tracking, reputation management, etc. – it can get overwhelming pretty quickly. Fortunately, there are many tools available to choose from to help a social media manager effectively…

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SEO Practices at the Local Level Can Yield Huge Results

SEO Practices at the Local Level Can Yield Huge Results

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For businesses with multiple locations, chances are, you’re probably already experiencing how challenging it is for your marketing campaigns to make headway. Fortunately, for SEO, there are solutions that can really drive your efforts. When devising an SEO strategy for your multi-location business, the most important thing to remember is to have foundational SEO practices…

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Conquering the Multi-Location Content Marketing Dilemma

Conquering the Multi-Location Content Marketing Dilemma

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When it comes to the development and execution of a marketing strategy for businesses with multiple locations, one of the most difficult challenges is scaling that strategy to be effective for each location. This is particularly true when it comes to content marketing, and its ability to help businesses with more than one location attract and…

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6 Must-Measure Metrics To Evaluate The Success Of Your PPC Campaigns

6 Must-Measure Metrics To Evaluate The Success Of Your PPC Campaigns

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As with any marketing initiative, it is important to measure your results. The focus is generally on calculating Return on Investment (ROI) for the spend incurred, but there are other important metrics that are critical to your success. Even if your current campaign is profitable and you are happy with the result, there is always…

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5 Tips to Combating the Social Follower Plateau

5 Tips to Combating the Social Follower Plateau

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Let’s face it – few things in life feel better than logging into Twitter and seeing that your follower count has gone up. We’re all human. It’s the natural craving to be heard without having to ask and the simple validation that what you’re saying matters to someone. But I must warn you, there will…

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SEO Insight: How Reviews are Impacting Your Website’s Ability to Get Found

SEO Insight: How Reviews are Impacting Your Website’s Ability to Get Found

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If you’re a local business owner, you know the importance of reviews—for brand recognition, customer retention and new business, and overall trust. You might have even taken steps to optimize your reputation online as review sites spring up seemingly every day. But as the web and its users become increasingly local, online reviews are gaining…

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Reach More Customers with Content Repurposing

Reach More Customers with Content Repurposing

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A dear friend of my family and a veteran in the Philadelphia advertising world once told me “No one sells one ad. They sell a concept that can make 100 ads.” That piece of advice changed the way I think about marketing forever. It isn’t enough to come up with a concept that makes a…

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5 Reasons Your Vehicle Details Pages Are Failing to Convert

5 Reasons Your Vehicle Details Pages Are Failing to Convert

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Getting traffic to your Vehicle Details Pages (VDP) is important, but turning that web traffic into real prospective customers for your dealership should be your ultimate goal. Unlike ecommerce websites where the transaction is likely to take place immediately online, buying a car typically requires a much longer, more involved purchasing process, as prospective new…

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