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Advertising News For The New Media

Which Social Networks are Right for My Business?

Which Social Networks are Right for My Business?

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When you own a small business, you’ve got a lot to think about, a lot to consider, and a LOT to do. One thing you may have overlooked or set aside? Social media. No, you don’t have to have a profile on every site ever created. You don’t have to post 10 times a day…

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Is Pay-Per-Click (PPC) Still Relevant?

Is Pay-Per-Click (PPC) Still Relevant?

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With so many different ways to reach your audience, you might think that Pay-Per-Click (PPC) advertising is an unnecessary use of your valuable advertising dollars. But before you think about pulling the plug on your PPC campaign, there are a few things to know. Here are the top three reasons why PPC is still extremely…

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How to Apply Integrated Marketing to Your Marketing Strategy

How to Apply Integrated Marketing to Your Marketing Strategy

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Traditionally, companies delivered their message through only a few marketing mediums such as print, broadcast, and telephone. Today, there are many more ways to reach consumers offline and online, making marketing more complex and fragmented. With all these new ways to reach consumers, how do you deliver your message to the right target market on…

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Email Marketing Mistakes You Should Avoid

Email Marketing Mistakes You Should Avoid

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Chances are, your business is one of the many who make common email marketing mistakes. But luckily, there are ways to help you avoid them so you get can your company on track for online success. Here’s a list of the most common email marketing mistakes we see and what you can do to prevent…

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Avoid Wasted Ad Spend, Create Ads That Get Noticed

Avoid Wasted Ad Spend, Create Ads That Get Noticed

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Digital Advertising is a growing industry with businesses investing more each year. That means more advertisers are fighting for the eye of the consumer. The average consumer has an 8 second attention span, down from 12 seconds in 2000. According to Inc. the average person now has a lower attention span than a goldfish, meaning…

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What’s Up with Google’s New Green Ad Labels?

What’s Up with Google’s New Green Ad Labels?

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All paid search specialists should subscribe to the A.B.T. Rule, meaning we should Always Be Testing.  We should always be testing new keywords, keyword bids, ad copy, average position, ad extensions and everything else in our accounts!  If we subscribe to this rule doesn’t it make sense that our paid search providers should be doing…

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Instagram for Business

Instagram for Business

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Brands spoke and Instagram listened! Shortly after Instagram revealed their new “algorithm” and new look, they made another big announcement: “Coming Soon: New Instagram Business Tools.” Brands wanted a better way for their content to stand out and a way to better understand their customers. These tools do just that. What are Instagram Business Tools?…

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How to Use Facebook Live

How to Use Facebook Live

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You might have been on Facebook recently and received a notification that your friend is now “Facebook Live”, but what does that really mean? It’s simple – it’s a live video that lets you interact and engage with your followers and friends on Facebook. Anyone can broadcast live videos from their mobile device straight to…

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How to Use Video During Each Stage of the Buyer’s Journey

How to Use Video During Each Stage of the Buyer’s Journey

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There’s no denying that video marketing is on the rise. It attracts mobile users, improves your SEO efforts, and can even increase your conversion rates by 65 percent, according to HubSpot. Using video is all well and good, but how do you choose the right content for your marketing strategy —  the kind that engages,…

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Easy Ways to Optimize Your Website

Easy Ways to Optimize Your Website

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If you haven’t yet heard, the projected SEO marketing spend by businesses is expected to rise drastically over the next four years topping out at a whopping $80 billion USD. This is a very clear indication about how important your website and online presence is to the overall success of your business. That means if…

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What to Expect When You Hire an Integrated SEO Agency

What to Expect When You Hire an Integrated SEO Agency

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You and your team have been debating for months on whether to hire an SEO agency. You know you need to start improving your rankings, increase leads and customers and lower overall marketing costs. After much deliberation, you’ve finally got all hands on deck to make the move. Now for the serious questions; where do…

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