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Advertising News For The New Media

The Rise of Mobile: How to Remain a Dominant Player in the Evolving Mobile World

The Rise of Mobile: How to Remain a Dominant Player in the Evolving Mobile World

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Mobile usage has been steadily increasing for the past few years, as many of us expected. Installed internet devices such as smartphones, tablets, wearables, virtual assistants, and smart TVs are becoming integrated into our lives and even necessary for our daily activities. As we observe this migration toward mobile devices being the primary tool we…

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5 Landing Page Mistakes Hurting Your Results

5 Landing Page Mistakes Hurting Your Results

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When you’re trying to convert your website visitors into leads, the most effective way to do so is through landing pages. This is where you offer your potential client an answer to the problem that brought them to your site in the first place. Your landing page is your time to shine in the eyes…

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How Stream Does SEO

How Stream Does SEO

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Marketers and business executives all over the world are experiencing the same three problems: how to get more quality traffic to their websites, how to maintain their traffic, and how to convert more quality leads. Figuring out the best way to increase your website’s traffic and rankings and to improve your current sales can be…

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SEO Marketing Spending Will Be Worth $80 Billion by 2020

SEO Marketing Spending Will Be Worth $80 Billion by 2020

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Over the past few years, it’s no secret that Google has made dramatic changes to their algorithm in an attempt to provide the highest quality search results for their users. In turn, small businesses have become discouraged that getting ranked high in the search engines is an impossible feat. Not to mention, apart from these…

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eBooks: How Stream Takes Them to the Next Level

eBooks: How Stream Takes Them to the Next Level

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In today’s age, technology and the internet are advancing by the minute. The more technology develops, the more we witness our everyday routines change. Twenty, even 10, years ago, most people were buying newspapers rather than reading on a tablet or sitting in front of a computer to read their latest book of interest. No…

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Improving Click-Through Rate from Search to Landing Page

Improving Click-Through Rate from Search to Landing Page

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Let’s say a middle-aged man—we’ll call him Frank—is driving his car at night and someone unintentionally blinds him with their high beams, causing him to drive into a ditch. Not a great situation, but now he’s in the market to purchase a new vehicle. In light of a bad situation, Frank has actually been looking…

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Creating Landing Pages That Convert!

Creating Landing Pages That Convert!

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Landing pages should have everything a visitor needs to make a decision. Far too often, however, a campaign’s success rate will suffer from a poorly constructed landing page. Let’s examine how mastering the art of creating landing pages that convert could drastically increase your revenue and net profit. We’ll first examine the core features of…

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Your Local SEO Checklist

Your Local SEO Checklist

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Creating an SEO strategy for your business can be a daunting task. There are so many components and moving parts, so how do you know where to begin? Before you try to start tackling SEO, it’s important to keep this in mind: You don’t have to compete against the whole world. Instead, you should focus…

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Clean Up Your PPC Keywords with These 4 Steps

Clean Up Your PPC Keywords with These 4 Steps

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With the seasons changing and the arrival of warmer weather, there’s no better time to clean up your PPC campaign to make sure that you’re set up for success. While there’s plenty to look at and evaluate in your campaigns (e.g., ad copy, site links, extensions), your keywords are a great place to start. As…

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Industry Secrets for Eye-Catching Ads

Industry Secrets for Eye-Catching Ads

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When you’re searching on Google, what makes you click on one ad over another? This question is what paid search advertisers try to answer on a daily basis. Creating eye-catching search ads can lead to a higher click-through rate and more conversions for your business. Don’t Let Ad Copy Be an Afterthought According to HubSpot,…

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How to Utilize Digital Marketing in Healthcare

How to Utilize Digital Marketing in Healthcare

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There’s an overall trend in the healthcare industry of clinicians, physicians, and patients utilizing smartphones and other mobile devices as part of their everyday activities. For medical professionals, this use varies from accessing patient or drug information or reference tools to communicating with patients and medical staff, according to the Wolters Kluwer Health 2013 Physician…

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