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Advertising News For The New Media

Surprising Ways to Reach Google

Surprising Ways to Reach Google

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Most the time, we use Google as a basic search engine to look up different events, places and questions. As a business owner, we want to make sure that our business is easy to find and has our accurate information. The process to get your business listed, updated or corrected on Google can take up…

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How to Write for Today’s Buyers: Mastering the Art of Scannable Content

How to Write for Today’s Buyers: Mastering the Art of Scannable Content

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Grabbing a reader’s attention in today’s world isn’t too hard, but getting them to read every word is almost as impossible as breathing in outer space. People simply don’t have the time, or more accurately, the attention span, to read your entire piece of content. Despite this uphill battle in the world of content marketing,…

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Effective Website Merchandising Strategies That Win Customers

Effective Website Merchandising Strategies That Win Customers

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When it comes to automotive websites, the ultimate goal is to create a competitive and interactive car buying experience that transforms the dot com into dollar signs. You recognize the important role effective web merchandising can play, especially when it comes to your dealership’s bottom line; but with so many suggestions, tips, and tricks out…

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Understanding Social Media ROI

Understanding Social Media ROI

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If you think you don’t need to show the value of your social campaigns, think again. To secure your desired budget for the strategies you wish to implement, you need to be able to prove your social media ROI – return on investment. Ok – now what exactly is social media ROI? To put it…

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How to Create Content for Every Stage of the Buyer’s Journey

How to Create Content for Every Stage of the Buyer’s Journey

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It’s true that content marketing is an integral part of any inbound marketing campaign. But how do you know if the content you’re creating is actually speaking to your audience? And more importantly, how do you use content to help guide them through the buyer’s journey? In this post, we’ll explore how to create content…

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Google’s Possum Algorithm

Google’s Possum Algorithm

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It’s a zoo out there. For marketers and advertisers alike, it’s hard to control your organic search rankings with all the Google updates; Pandas, Penguins, Pigeons and Hummingbirds to keep track of. We know it’s important, but why? In a 2015 study done by Eli Swartz, Google dominated other search engines like Yahoo, Bing and…

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Smart Ways to Build Backlinks

Smart Ways to Build Backlinks

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A backlink is a link from one site which links to your site. Backlinks play a major role in a successful search engine optimization (SEO) strategy. The majority of search engines even consider backlinks as the “supreme ranking factor”. Google views these links as votes of confidence. It develops a stronger trust in your site…

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4 Pillars of SEO Strategy and Management

4 Pillars of SEO Strategy and Management

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One: Identify Opportunities Two: Understand Competitive Landscape Three: Optimize, Optimize, Optimize Four: Measure Success SEO has long since matured over the past 15 years of practice. This means that in order to stay competitive, an organization needs to play in the SEO space. To any seasoned marketer, SEO as a philosophy shouldn’t be difficult to…

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Different Types of CTAs You can put on Your Blog

Different Types of CTAs You can put on Your Blog

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Blogging is great, but a great blog doesn’t just mean post great content. Fresh and new content that is optimized daily won’t entice users to do anything except read it. When a visitor makes their way to your blog, how do you get them to learn more or about your business or brand? How do…

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Calls to Action: Best Practices for Effective CTAs

Calls to Action: Best Practices for Effective CTAs

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Calls to action also known as CTAs are common practice when attempting to convert a website visitor into a lead. This call to action directs the user to take the next step and can collect valuable information about your prospective customers. Let’s take a deeper look into the definition of call to action, call to…

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Your Quick Checklist for Creating Compelling Calls to Action

Your Quick Checklist for Creating Compelling Calls to Action

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There’s nothing worse than devoting hours to writing quality content, designing it in a visually appealing manner, posting it on your site and then not seeing it generate any leads. The bread and butter of great content is a compelling call-to-action that will guide users to the next action you want them to take on…

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How to Build a Successful Link Building Strategy

How to Build a Successful Link Building Strategy

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Since the original beta version of Google, backlinks have been the main ranking factor for all websites in their search engine results index. Having a game plan for building backlinks for your company is essential to ensure you’re not missing any opportunities to drive traffic to your website. Your Website Setup First understand that link…

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