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Advertising News For The New Media

How Duplicate Content Is Killing Your Business’s SEO Authority

How Duplicate Content Is Killing Your Business’s SEO Authority

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We’ve all heard about “duplicate content” but what effect can duplicate content actually have on a website? For any website, duplicate content is like bad cholesterol in your body; it’s the silent killer – especially with the recent Google Panda and Penguin updates. Duplicate content creates 3 major issues for search engines: Search engines are…

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Surviving Link Building in 2014

Surviving Link Building in 2014

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Link building is a challenging task that requires creativity, research and most-definitely, time. Although link building is arguably the most challenging aspect of SEO, it is also the reason behind success and can promote authority. Links are important because they are a dominant signal of quality to search engines, meaning they can either make or…

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Quick Tips to Outranking Your Competitors in Search

Quick Tips to Outranking Your Competitors in Search

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In today’s world where the internet is ruled by Google, it is often a daunting and impossible task to get your website to rank high against competitors within an organic search. However, thanks to SEO, this issue can be solved by implementing a few fairly simply SEO tactics to your website. By using the following…

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How To Measure PPC ROI With Website Call Conversions

How To Measure PPC ROI With Website Call Conversions

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After 7+ years of working within the Google AdWords system, I’ve seen a lot of changes both good (Ad Extensions) and not-so-good (Enhanced Campaigns).  What makes PPC advertising so important to anyone’s marketing strategy really comes down to two things – 1) direct response and 2) ROI.  A dealership can deliver ads tailored to exactly…

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6 Strategies to Creating A Successful Social Contest

6 Strategies to Creating A Successful Social Contest

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These days, everybody’s doing it. Rewarding your fans by hosting a social contest is an excellent way to not only grab their attention, but also showcase your brand values, generate viral buzz, and even promote new products or services. But before you dive right in, take a moment to consider some of these strategies to…

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All Content Is Not Created Equal: How Quality Content Influences Your SEO Strategy

All Content Is Not Created Equal: How Quality Content Influences Your SEO Strategy

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The saying “content is king” is only relevant when your site features quality content that’s attractive to readers. Creating quality content makes you an expert in your industry, and a resource for people looking for answers or information. What you don’t want is poorly-written content or even vague content that doesn’t give people the answers…

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Saying Goodbye to Google Authorship

Saying Goodbye to Google Authorship

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As of August 2014, Google indicated its Authorship Program will no longer affect search results, effectively killing off Google Authorship completely. Google first unveiled Google Authorship in June 2011, allowing content to be connected to a specific author’s profile. And when Google+ was introduced at the end of June 2011, it helped connect Google Authorship…

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Branded vs. Non-Branded Keywords: How to Build a Powerful PPC Strategy

Branded vs. Non-Branded Keywords: How to Build a Powerful PPC Strategy

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A company’s brand can be a big part of what makes or breaks it. That’s why it is so important to own your brand and make it an important part of your marketing efforts. Inevitably, those efforts can lead to paid search. One of the most important questions I come across is “do we bid…

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6 Ways to Create Content Your Audience Actually Cares About

6 Ways to Create Content Your Audience Actually Cares About

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So your content isn’t getting the attention you think it deserves. And while this is a common problem most business owners and marketing executives face, it’s typically because many struggle with writing for their audience – instead of their own business or other industry experts. So to help you with creating content that not only…

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Using Twitter to Find and Engage with Active Car Shoppers

Using Twitter to Find and Engage with Active Car Shoppers

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Your customers (or potential customers, at least) are talking. Are you listening? There’s no denying it – it’s a social world out there. More often than not, today’s consumer will share insider information about their purchase habits with their online networks. Now imagine how powerful it would be if the response they receive for these…

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