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Advertising News For The New Media

How Facebook’s Beacon Helps Businesses Reach Local Customers

How Facebook’s Beacon Helps Businesses Reach Local Customers

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Facebook Bluetooth Beacon is becoming popular among businesses around the world as a simple way to inform people nearby about businesses campaigns and offers. The Bluetooth Beacon is a small device that is easy to install for any business, and can be requested through Facebook with no charge.  The device comes in a small package…

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The New World of Instagram Shopping

The New World of Instagram Shopping

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Have you ever seen a photo of something awesome on Instagram and wished you could buy it? We’ve all been there. Lucky for us, Instagram is now giving us the option to shop right from their platform. In a generation of people who are using their phones 24/7, this makes for plenty of opportunities for…

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On-Page vs. Off-Page SEO: Which Should be Part of Your Digital Strategy?

On-Page vs. Off-Page SEO: Which Should be Part of Your Digital Strategy?

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When it comes to optimizing your website, many factors play an important role in helping your website perform its best. Two strategies that are commonly used are on-page and off-page Search Engine Optimization. Which is the better strategy you ask? Well there isn’t an easy answer between the two because they are both equally essential…

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4 Reasons Every Local Business Should Invest in Link Building

4 Reasons Every Local Business Should Invest in Link Building

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Link building should be a key component of every business’s SEO strategy. Google views quality links that point to your website as a vote of confidence, so if other sites believe your website is valuable, Google will too. For local businesses especially, link building is especially important to gain an edge over their competition down…

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Transparency in Automotive Advertising

Transparency in Automotive Advertising

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We’ve probably all seen the recent articles regarding certain manufacturers and their stance on Google Analytics integration, among other things.  I’m not here to give an opinion on which OEM or digital program is best or worst in regards to transparency.  What I do want to offer is a fairly candid, 4 step process to…

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3 Tips for Improving the Quality of Your Business’ Content Today

3 Tips for Improving the Quality of Your Business’ Content Today

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Content is king. You frequently hear this expression when talking about marketing and advertising. And while it’s true that conversions and organic visits depend on content, not all content is quality content. And with more and more businesses integrating content marketing into their digital campaigns, the opportunity to get your content seen and shared is becoming…

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What Google’s Mobile Algorithm Update On April 21 Means to Your Digital Presence

What Google’s Mobile Algorithm Update On April 21 Means to Your Digital Presence

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Recently, Google announced that on April 21, 2015 they will be rolling out a major algorithm update that will focus solely on mobile search, providing two major benefits to users in search engine results pages (SERP): Increased mobile-friendly websites Increased relevant app content A recent study produced by Smartphone Market Research illustrates that that in…

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How to Optimize Your PPC Landing Pages to Reduce Bounce Rate

How to Optimize Your PPC Landing Pages to Reduce Bounce Rate

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Bounce rate can be indicator of how engaging your landing page is to the person who sees it. If your landing page is just a huge block of text, you are likely to have a high bounce rate on that page. It is important to analyze bounce rate within the context of the content that…

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The PPC Copy Mistakes That Are Costing You Money

The PPC Copy Mistakes That Are Costing You Money

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One of the most important elements of any paid search campaign is the ad copy. With all of the proper keyword targets you can add, great bidding strategies you can think of, and tight geo targeting or day parting, copy can still make or break an otherwise great campaign’s efforts. No matter how imaginative or…

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3 Tips to Creating a Compelling ‘About Us’ Page for Your Business

3 Tips to Creating a Compelling ‘About Us’ Page for Your Business

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For most businesses, the About Us page is one of the most frequently visited page on your website, yet more often than not, this page typically lacks priority in comparison to product or services pages, landing pages, or the home page. However, if your prospects are considering doing business with you, they want to know about you. They want to…

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4 Types of Content That are Essential to Your Dealership’s Digital Strategy

4 Types of Content That are Essential to Your Dealership’s Digital Strategy

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Most automotive dealerships understand the importance of content on their website. However, the type of content and how it’s written can translate into more organic traffic and online visibility and, in return, drive more people to your showroom. So how do you create better content for your website? Here are four ideas to integrate into your dealership’s…

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