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Advertising News For The New Media

4 Types of Content that are Essential to Your Dealership’s Digital Strategy

4 Types of Content that are Essential to Your Dealership’s Digital Strategy

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Most automotive dealerships understand the importance of content on their website. However, the type of content and how it’s written can translate into more organic traffic and online visibility, and in return, drive more people to your showroom. So, how do you create better content for your website? We’ll tell you. Here are four ideas to…

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5 Ways To Personalize Your Business’s Content

5 Ways To Personalize Your Business’s Content

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While most businesses are beginning to recognize the importance of content marketing, many struggle with creating content that truly engages their audience – whether it’s to establish brand recognition, keep prospects on their site longer, or encourage repeat visitors who can be nurtured into buyers. One way to take your content marketing efforts to the next level is through…

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The Top 3 Do’s and Don’ts of Guest Posting

The Top 3 Do’s and Don’ts of Guest Posting

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Last January, Google advised SEO strategists to stop using guest posting as a link building tactic. Some SEO strategists were abusing guest posting, resulting in a lot of poor content and spammy links.  Does this mean SEO should abandon guest posting altogether? No; it means SEO strategists need to make sure their guest posts are…

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SEO After Pigeon: Keeping Your SEO Strategy Intact

SEO After Pigeon: Keeping Your SEO Strategy Intact

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A few months back, Google updated its algorithm. The pigeon update focused on giving searchers more relevant, quality local search results. The issue is- before this update Google would show searchers the 7 to 10 most relevant businesses. With pigeon, they’re looking at only 3 to 4 local results. The update made more room for local directory…

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Maximize Your Dealership’s PPC Campaigns with A/B Testing

Maximize Your Dealership’s PPC Campaigns with A/B Testing

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The SEM world has seen a lot of changes over the past year; new betas, ad extensions, and editor tools just to name a few.  Now more than ever, it’s important for businesses to keep up-to-date on the changing times. A tried and true technique that still holds its own today is the art of A/B…

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Social News: Facebook Slows Down Organic Reach for Brand Pages

Social News: Facebook Slows Down Organic Reach for Brand Pages

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Have you noticed a change in visibility on your brand’s Facebook page? You’re certainly not alone. Page managers everywhere are bracing for change as Facebook slowly starts pulling back the reins on organic reach for brand pages. Translation? If you’re not utilizing an integrated approach (some paid, some organic) to your social campaigns, you’re going…

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The 3 Most Common and Costly SEO Myths Revealed

The 3 Most Common and Costly SEO Myths Revealed

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Throughout the years, not only has SEO been constantly changing and evolving, but several fallacies also have surfaced about how search engines operate. Sure, the internet as well as the world of marketing can be a perplexing place, but there are a few myths we would like to settle the score with. Myth Buster #1: The goal is to…

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The 4 Rules for Creating Compelling PPC Ad Copy

The 4 Rules for Creating Compelling PPC Ad Copy

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Creating compelling ad copy can be one of the trickiest parts of developing your PPC campaign. Without bidding aggressively all the time, which is expensive and inefficient, you can’t be in the number one position all the time. Even if you are, your ad copy still needs to drive the searcher to click your ad…

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3 Reasons Content Marketing Needs to Be Part of Your 2015 Digital Marketing Strategy

3 Reasons Content Marketing Needs to Be Part of Your 2015 Digital Marketing Strategy

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To develop a successful digital marketing strategy, business owners must recognize the value of content marketing. For organizations looking to grow and expand their reach and client base, utilizing content marketing will attract visitors and eventually convert them into customers. If you’re still not sold on a content marketing campaign for your business, here are three…

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SEO in 2015: The 5 Essential Elements of a Successful Strategy

SEO in 2015: The 5 Essential Elements of a Successful Strategy

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We all know the basics of a successful SEO strategy: links, regular blog updates, social media, keywords, and quality content. Between Panda, Penguin, and many other updates, SEO has changed significantly over the past few years. Tactics that worked in years past no longer apply and can even result in site penalties. Google algorithm updates…

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It’s Time to Focus on Mobile Design

It’s Time to Focus on Mobile Design

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You’ve heard it before: Your website is your online showroom. It’s just as important for potential customers to browse your online inventory selection online as it is for them to see what’s on the lot. But there’s another medium to consider, one that’s becoming more influential as a selling tool: your mobile site. Over 50%…

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