Have you ever seen an advertisement that has really caught your attention for a product, which may be completely insignificant to you? Have you wondered what is it about this product or seen a product sitting on a shelf that just said to you, “Buy me?” We live in a world of mass consumption and…
It’s been eight years since the helmet-wearing French electronic duo Daft Punk last-released a new studio album. Their last release, 2005′s Human After All, was harshly critiqued by some fans. Since that stumble, they’ve since headlined a successful tour in 2007 and created the acclaimed soundtrack to 2010′s TRON: Legacy. Fast forward to 2013. Every other…
According to eMarketer, there are approximately 115.8 million smartphone users. By 2016, there will be 192 million users! Without a doubt, a smartphone is no longer the stuff of science fiction movies and books; these are everyday devices that most of us use on a daily basis. One pet peeve of this highly advanced device…
Your PPC ad copy is the first impression that your business will make to a potential client. Your AdWords ad will either draw that customer in to make that initial click, or have them pass on by without another thought of what your business can offer them. Even if your company will provide the searcher…
Bartenders call them regulars. College students call them townies. You may know them as locals. Whatever you call them, the people who spend the most time in your town are a valuable resource. They not only know the best restaurants, car dealerships and clothing stores in town, they know the best way to get there,…
Small business on a tight budget looking to promote their business in 2013 might want to consider making this the year they start tweeting. eMarketer projects Twitter to expand to 36.3 million monthly U.S. users in 2013, up from 31.8 million in 2012. Twitter can be a great way to drive traffic to your website….
So, you’ve got some good video content that maybe ran through its broadcast lifecycle or has been gathering dust in a remote corner of your website. Time to take it out, give it a spit shine, and re-purpose it. A proliferation of non-traditional media channels – that are highly DIY, designed to encourage sharing, and…
No matter what business you are in, utilizing both internal and external historical data and sales trends can uncover a wealth of knowledge about your industry, seasonality, & customers. But what if you are a new business owner? Using this array of data may be difficult because of your lack of historical internal information. Usually…
Is your digital display campaign working for you? Digital advertising continues to gain ground, but while it is more easily targetable and trackable than traditional media advertising, it faces its own challenges. With the traditional media, such as TV commercials and radio spots, advertisers can spark the emotions of a consumer. By pulling at our…
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. -Steve Jobs Having a…
When you go to a website, what catches your eye? Most people might say ‘the pictures.’ There is a lot of focus on the imagery of a site, but the typography can be not only as eye catching, but even more important. The text on your site is where viewers will get their information, so…
In the early days of Search Engine Optimization (SEO), optimization was equated to shoehorning as many mentions of your keywords as possible into your copy in a practice known as “stuffing.” That strategy has since gone the way of the dinosaur. Google’s search engine algorithms have become sophisticated enough that they can recognize content that…
