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Advertising News For The New Media

FIAT of Manhattan Automotive Case Study

FIAT of Manhattan Automotive Case Study

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Imagine you are a car dealership located in the bustling streets of downtown Manhattan, NY. You expect to see a lot of foot traffic to your dealership, and a lot of local traffic to your website from surrounding boroughs and neighboring New Jersey. You have an amazing $99 Lease and Parking Deal that should be…

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How Web Merchandising Can Help You Sell More Cars

How Web Merchandising Can Help You Sell More Cars

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The web is changing the way dealerships do business. In the past, business was primarily won through traditional media outlets or the on-the-floor interaction of a sales person and a customer. Today, studies show the internet to be the most influential source behind a customer’s car buying experience. According to a study conducted by AutoTrader.com,…

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How to Use Content Marketing to Retain Your Customers

How to Use Content Marketing to Retain Your Customers

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Bringing in new car shoppers is key to the survival of any dealership. However, it costs businesses six to seven times more to attract a customer than it does to retain one, according to the White House Office of Consumer Affairs. That means you need to keep your current customer base engaged if you want…

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It’s Time to Update Your Automated Emails to Help You Sell More Cars

It’s Time to Update Your Automated Emails to Help You Sell More Cars

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It’s a painful truth: Most automated emails from car dealerships s—-. They’re impersonal, interruptive, and usually talk more about the dealership than attempting to solve the customer’s actual problems. In fact, they hardly provide enough educational information for any would-be car buyer to make a well informed decision; except for maybe the decision to hit…

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Using Link Building to Sell More Cars

Using Link Building to Sell More Cars

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There’s a lot more to SEO than just great content. Sure, content is extremely important, but successful SEO is not a one ingredient recipe. In addition to having topical unique content, getting other websites to link to it is important. In fact, in late March this year, a Google representative even acknowledged that, “…content and…

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Your Competition is Using Content Marketing to Sell More Cars. Are You?

Your Competition is Using Content Marketing to Sell More Cars. Are You?

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Content Marketing is a crucial tool for every business, especially the automotive industry. It not only spreads awareness of your dealership, but it can also help you establish trust with your potential customers by providing them with educational content that answers questions they may have about your vehicles. Using content marketing wisely will help you…

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Which Social Networks are Right for My Business?

Which Social Networks are Right for My Business?

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When you own a small business, you’ve got a lot to think about, a lot to consider, and a LOT to do. One thing you may have overlooked or set aside? Social media. No, you don’t have to have a profile on every site ever created. You don’t have to post 10 times a day…

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Is Pay-Per-Click (PPC) Still Relevant?

Is Pay-Per-Click (PPC) Still Relevant?

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With so many different ways to reach your audience, you might think that Pay-Per-Click (PPC) advertising is an unnecessary use of your valuable advertising dollars. But before you think about pulling the plug on your PPC campaign, there are a few things to know. Here are the top three reasons why PPC is still extremely…

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How to Apply Integrated Marketing to Your Marketing Strategy

How to Apply Integrated Marketing to Your Marketing Strategy

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Traditionally, companies delivered their message through only a few marketing mediums such as print, broadcast, and telephone. Today, there are many more ways to reach consumers offline and online, making marketing more complex and fragmented. With all these new ways to reach consumers, how do you deliver your message to the right target market on…

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Email Marketing Mistakes You Should Avoid

Email Marketing Mistakes You Should Avoid

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Chances are, your business is one of the many who make common email marketing mistakes. But luckily, there are ways to help you avoid them so you get can your company on track for online success. Here’s a list of the most common email marketing mistakes we see and what you can do to prevent…

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Avoid Wasted Ad Spend, Create Ads That Get Noticed

Avoid Wasted Ad Spend, Create Ads That Get Noticed

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Digital Advertising is a growing industry with businesses investing more each year. That means more advertisers are fighting for the eye of the consumer. The average consumer has an 8 second attention span, down from 12 seconds in 2000. According to Inc. the average person now has a lower attention span than a goldfish, meaning…

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What’s Up with Google’s New Green Ad Labels?

What’s Up with Google’s New Green Ad Labels?

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All paid search specialists should subscribe to the A.B.T. Rule, meaning we should Always Be Testing.  We should always be testing new keywords, keyword bids, ad copy, average position, ad extensions and everything else in our accounts!  If we subscribe to this rule doesn’t it make sense that our paid search providers should be doing…

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