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Advertising News For The New Media

The 3 Most Common and Costly SEO Myths Revealed

The 3 Most Common and Costly SEO Myths Revealed

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Throughout the years, not only has SEO been constantly changing and evolving, but also a number of fallacies have surfaced about how search engines operate. Sure, the internet as well as the world of marketing can be a very perplexing place, but there are a few myths we would like to settle the score with… Myth Buster #1: The…

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The 4 Rules for Creating Compelling PPC Ad Copy

The 4 Rules for Creating Compelling PPC Ad Copy

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Creating compelling ad copy can be one of the trickiest parts of developing your PPC campaign. Without bidding aggressively all the time, which is expensive and inefficient, you can’t be in the number one position all the time. Even if you are, your ad copy still needs to drive the searcher to click your ad…

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3 Reasons Content Marketing Needs to Be Part of Your 2015 Digital Marketing Strategy

3 Reasons Content Marketing Needs to Be Part of Your 2015 Digital Marketing Strategy

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To develop a successful digital marketing strategy, business owners must recognize the value of content marketing. For organizations looking to grow and expand their reach and client base, utilizing content marketing will attract visitors and eventually convert them into customers. If you’re still not sold on a content marketing campaign for your business, here are three…

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SEO in 2015: The 5 Essential Elements of a Successful Strategy

SEO in 2015: The 5 Essential Elements of a Successful Strategy

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We all know the basics of a successful SEO strategy: links, regular blog updates, social media, keywords, and quality content. Between Panda, Penguin, and many other updates, SEO has changed significantly over the past few years. Tactics that worked in years past no longer apply and can even result in site penalties. Google algorithm updates…

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It’s Time to Focus on Mobile Design

It’s Time to Focus on Mobile Design

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You’ve heard it before: Your website is your online showroom. It’s just as important for potential customers to browse your online inventory selection online as it is for them to see what’s on the lot. But there’s another medium to consider, one that’s becoming more influential as a selling tool: your mobile site. Over 50%…

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Year in Review: SEO Dos and Don’ts We Learned in 2014

Year in Review: SEO Dos and Don’ts We Learned in 2014

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When another year comes to an end, we often reflect on what has changed throughout the year and what we’ve learned. And in the SEO world, we certainly do the same thing. Every year, Google releases new updates and their algorithm goes through changes. That, in turn, affects the way we conduct our SEO efforts….

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Meta Descriptions: Why They Still Matter

Meta Descriptions: Why They Still Matter

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The dawn of 2015 is officially upon us and with it comes a slew of blog posts speculating about what SEO will look like in the new year. Although it’s too early to tell what 2015 will mean to organic search traffic, we can be certain that if 2015 looks anything like 2014, it’s going…

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The 5-Point Tip Sheet for Hiring a Social Media Agency

The 5-Point Tip Sheet for Hiring a Social Media Agency

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So you want to hire an advertising agency to run your social media campaigns but don’t know where to begin, what questions to ask, and what to expect. Well, you’ve come to the right place because I’m about to tell you exactly how to get what you want out of social media for your business….

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How to Align Your Social Media Metrics With Real Business Goals

How to Align Your Social Media Metrics With Real Business Goals

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Your social marketing LOOKS cool – the images are sharp and the wording is correct, and it falls in line with your brand. You love it, but is it working? And by working, is it helping your bottom line? Have you sold more product, recruited more employees, and established yourself as a leader in the…

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Stop Losing Online Customers to Your Competition

Stop Losing Online Customers to Your Competition

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We commonly hear from our auto dealership clients that they have trouble finding ways to get their happy customers to share their thoughts online. In addition to providing value for your SEO and AdWords campaigns, online reviews are important for encouraging new consumers to visit your dealership. More and more people are using online reviews…

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