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Advertising News For The New Media

Stop Losing Online Customers to Your Competition

Stop Losing Online Customers to Your Competition

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We commonly hear from our auto dealership clients that they have trouble finding ways to get their happy customers to share their thoughts online. In addition to providing value for your SEO and AdWords campaigns, online reviews are important for encouraging new consumers to visit your dealership. More and more people are using online reviews…

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Are You Your Own SEO Enemy?

Are You Your Own SEO Enemy?

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If you aren’t sure how to answer this question, there are several factors to consider. You should first start to think about the techniques and practices you’re implementing for your SEO campaign. Are any of these techniques considered black hat? What about gray hat? If you answered yes to either of these questions, you could…

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How Duplicate Content is Killing Your Business’ SEO Authority

How Duplicate Content is Killing Your Business’ SEO Authority

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We’ve all heard about duplicate content, but how does it actually affect a website? Duplicate content is like bad cholesterol in your body: a silent killer, especially with the recent Google Panda and Penguin updates. Duplicate content creates three major issues for search engines: Search engines are unsure of which version of the duplicate content…

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Surviving Link Building in 2014

Surviving Link Building in 2014

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Link building is a challenging task that requires creativity, research and, most definitely, time. Although link building is arguably the most challenging aspect of SEO, it’s also the reason behind success and can promote authority. Links are important because they’re a dominant signal of quality to search engines, meaning they can either make or break…

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Quick Tips for Outranking Your Competitors in Search

Quick Tips for Outranking Your Competitors in Search

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In today’s world, where Google rules the internet, it’s often a daunting and impossible task to get your website to rank high against competitors within an organic search. However, thanks to SEO, this issue can be solved by implementing a few fairly simply SEO tactics to your website. By using the following tactics, your website…

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How To Measure PPC ROI With Website Call Conversions

How To Measure PPC ROI With Website Call Conversions

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After 7+ years of working within the Google AdWords system, I’ve seen a lot of changes both good (Ad Extensions) and not-so-good (Enhanced Campaigns).  What makes PPC advertising so important to anyone’s marketing strategy really comes down to two things – 1) direct response and 2) ROI.  A dealership can deliver ads tailored to exactly…

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6 Strategies to Creating A Successful Social Contest

6 Strategies to Creating A Successful Social Contest

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These days, everybody’s doing it. Rewarding your fans by hosting a social contest is an excellent way to not only grab their attention, but also showcase your brand values, generate viral buzz, and even promote new products or services. But before you dive right in, take a moment to consider some of these strategies to…

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All Content Is Not Created Equal: How Quality Content Influences Your SEO Strategy

All Content Is Not Created Equal: How Quality Content Influences Your SEO Strategy

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The saying “content is king” is only relevant when your site features quality content that’s attractive to readers. Creating quality content makes you an expert in your industry, and a resource for people looking for answers or information. What you don’t want is poorly-written content or even vague content that doesn’t give people the answers…

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Saying Goodbye to Google Authorship

Saying Goodbye to Google Authorship

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As of August 2014, Google indicated its Authorship Program will no longer affect search results, effectively killing off Google Authorship completely. Google first unveiled Google Authorship in June 2011, allowing content to be connected to a specific author’s profile. And when Google+ was introduced at the end of June 2011, it helped connect Google Authorship…

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Branded vs. Non-Branded Keywords: How to Build a Powerful PPC Strategy

Branded vs. Non-Branded Keywords: How to Build a Powerful PPC Strategy

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A company’s brand can be a big part of what makes or breaks it. That’s why it is so important to own your brand and make it an important part of your marketing efforts. Inevitably, those efforts can lead to paid search. One of the most important questions I come across is “do we bid…

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