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Advertising News For The New Media

The Social Media Fallacies That Are Hurting Your Business

The Social Media Fallacies That Are Hurting Your Business

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Let’s face it, there are a few misconceptions about how to use social media. Some people think it’s useless, while others go hog wild with their posting strategies. In this blog post I will go over some of the misconceptions I’ve learned along the way of being a social media coordinator to achieve maximum satisfaction…

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6 Tips to Auditing Your Business’s PPC Campaigns

6 Tips to Auditing Your Business’s PPC Campaigns

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Whether you’re building your own PPC campaigns or working with a PPC vendor or agency, it’s important for business owners to understand how to evaluate their AdWords campaigns. To help you ensure you’re getting the most out of your campaign, and provide some guidelines to assess your efforts, here are the six most important steps of conducting a…

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Little Known Ways To Increase Your Visitors Time On Site (Part II)

Little Known Ways To Increase Your Visitors Time On Site (Part II)

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Content We all know that “content” is king. This can be applied to pretty much any communication channel in our contemporary world. But how do we make sure that our content is the kind of content that can lead our personas to the promise land (of conversions)? Relevant= rewarding One of the keys to conversions…

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Using PPC To Test Traditional Marketing Campaign Messages

Using PPC To Test Traditional Marketing Campaign Messages

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Regardless of the marketing initiative, there is one metric that is universal – conversions. Your definition of a conversion may vary from company to company, but it is always the Holy Grail to a marketer. One of the most important things to consider when selecting messaging for online or offline marketing campaigns is what actually…

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4 PPC Opportunities Most Businesses Are Failing To Capitalize On

4 PPC Opportunities Most Businesses Are Failing To Capitalize On

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With all of the changes that paid search has seen over the last several years, many businesses who are just entering this avenue of advertising find it daunting to play catch up. From the different features of the Ad Words platform (or your platform of choice) to the subtle variances in strategy inherent to paid…

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Creating Conversion-Driving Product Pages for Your eCommerce Website

Creating Conversion-Driving Product Pages for Your eCommerce Website

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Improving ecommerce product pages leads directly to higher sales and conversion rates, and staying ahead of the proverbial curve as far as new techniques and tactics is key to successful product pages on a website. Factors that can decrease sales or conversions include confusing product pages, unclear pricing, complicated checkout and shopping cart abandonment. So,…

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How to Sell Cars Using Search Marketing and Pay-Per-Click [Podcast]

How to Sell Cars Using Search Marketing and Pay-Per-Click [Podcast]

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This month I am taking a different approach to my traditional blog post and will be sharing a recent podcast interview I participated in for MotorcarMarketing.com. I’ve been involved in paid search for nearly 7 years and have worked in several different industries including B2B, careers, education, healthcare, and retail.  This podcast, however, focuses specifically on my…

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Understanding and Surviving Google’s Latest Algorithm Update

Understanding and Surviving Google’s Latest Algorithm Update

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Whether or not you’ve been affected by Google’s most recent update, it’s important to understand the change in the search engine algorithm for every business. Google Algorithms Defined First and foremost let’s review exactly what we mean when we’re talking about a “Google algorithm update.” Each search engine (Google, Yahoo, Bing) has their own algorithm for…

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The 4 Most Effective White Hat Link Building Strategies For Every Business

The 4 Most Effective White Hat Link Building Strategies For Every Business

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No SEO strategy is complete without a plan for building links. However, before initiating a link building plan, it’s absolutely critical that businesses are aware of the fine line between white hat and black hat tactics. Building links using black hat tactics may yield immediate results, but will eventually get you pinged by Google, the…

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