Back to StreamCompanies.com

  • facebook
  • google
  • instagram
  • linkedin
  • pinterest
  • twitter
  • youtube
  • rss
+

Advertising News For The New Media

Leveraging Social Media to Influence Shoppers

Leveraging Social Media to Influence Shoppers

Share

Window shopping is a thing of the past. Instead of oogling over a dress or a pair of shoes in a store front, you’re staring down at your smart phone screen – on the train ride to work, at work, in bed, even in the bathroom. Taking the place of a physical display in a…

Share
Google’s Local Search Engine Algorithm Spreads Its Wings

Google’s Local Search Engine Algorithm Spreads Its Wings

Share

Once again, Google has updated its algorithm. But, wait! Before you go scrambling to figure out how to avoid the wrath of potential penalties, it’s important to know that this algorithm update is different from the earlier Panda and Penguin updates – the focused intent of Pigeon is to present searchers with more relevant, quality…

Share
How Smart Business Owners Are Using Analytics To Cater To Customers’ Interests

How Smart Business Owners Are Using Analytics To Cater To Customers’ Interests

Share

For many years, most business owners focused the majority of their digital marketing efforts on driving overall organic traffic to a website.  If a website’s month-over-month overall organic traffic was up, champagne was poured, high-fives were issued, and everyone let out a big sigh of relief.  However, in the past few years smart business owners…

Share
Socializing Your Next Tradeshow: How to use Social Networks to Promote Your Business Before, During and After the Event

Socializing Your Next Tradeshow: How to use Social Networks to Promote Your Business Before, During and After the Event

Share

So you’re headed to a trade show, huh? In most industries, few things are really more valuable than face-to-face interactions. But while you may be on the front lines of your brand for those few days, you’ll have to make sure that someone is maintaining your social presence online. Here are some tips for making…

Share
Maximizing Your AdWords Video Advertising Campaign

Maximizing Your AdWords Video Advertising Campaign

Share

If you’ve been following the Stream blog this past year, you are probably quite familiar with Video Advertising through Google AdWords.  It’s been called many things – TrueView, YouTube Pre-roll, AdWords Video Campaigns, but they all mean the same thing:  using your existing YouTube videos to advertise to your target audience. TrueView is not only…

Share
The Social Media Fallacies That Are Hurting Your Business

The Social Media Fallacies That Are Hurting Your Business

Share

Let’s face it, there are a few misconceptions about how to use social media. Some people think it’s useless, while others go hog wild with their posting strategies. In this blog post I will go over some of the misconceptions I’ve learned along the way of being a social media coordinator to achieve maximum satisfaction…

Share
Understanding and Capitalizing On Facebook’s Recent Video Ranking Update

Understanding and Capitalizing On Facebook’s Recent Video Ranking Update

Share

Facebook judges everything you do. Every post, photo, like, purchase – they’re watching you, and taking notes. And now included in your Facebook ‘report card’ are the videos you view and post to your page. The popular social platform has introduced a new update to its reports and insights that analyzes the performance of videos…

Share
Why Relationships Matter in SEO

Why Relationships Matter in SEO

Share

One of the most important elements in link building is establishing relationships. This relationship can be with the site owner, a blogger on the site, the business owner or really anyone associated with the website you have in set your crosshairs for digital partnership. However, you do not want to go straight for the kill…

Share
6 Tips to Auditing Your Business’s PPC Campaigns

6 Tips to Auditing Your Business’s PPC Campaigns

Share

Whether you’re building your own PPC campaigns or working with a PPC vendor or agency, it’s important for business owners to understand how to evaluate their AdWords campaigns. To help you ensure you’re getting the most out of your campaign, and provide some guidelines to assess your efforts, here are the six most important steps of conducting a…

Share
1 of 39
12345
Back to Top