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Advertising News For The New Media

Not All Leads are Created Equal: How to Pre-Qualify Your PPC Leads

Not All Leads are Created Equal: How to Pre-Qualify Your PPC Leads

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I think that we can all agree that not all leads are created equal. For this reason it is important to properly define what a qualified lead means for your business. This will allow you to take steps to not only improve the quantity of leads, but also the quality. Below are some quick tips…

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Socializing Your Next Tradeshow: How to use Social Networks to Promote Your Business Before, During and After the Event

Socializing Your Next Tradeshow: How to use Social Networks to Promote Your Business Before, During and After the Event

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So you’re headed to a trade show, huh? In most industries, few things are really more valuable than face-to-face interactions. But while you may be on the front lines of your brand for those few days, you’ll have to make sure that someone is maintaining your social presence online. Here are some tips for making…

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Maximizing Your AdWords Video Advertising Campaign

Maximizing Your AdWords Video Advertising Campaign

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If you’ve been following the Stream blog this past year, you are probably quite familiar with Video Advertising through Google AdWords.  It’s been called many things – TrueView, YouTube Pre-roll, AdWords Video Campaigns, but they all mean the same thing:  using your existing YouTube videos to advertise to your target audience. TrueView is not only…

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The Social Media Fallacies That Are Hurting Your Business

The Social Media Fallacies That Are Hurting Your Business

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Let’s face it, there are a few misconceptions about how to use social media. Some people think it’s useless, while others go hog wild with their posting strategies. In this blog post I will go over some of the misconceptions I’ve learned along the way of being a social media coordinator to achieve maximum satisfaction…

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6 Tips to Auditing Your Business’s PPC Campaigns

6 Tips to Auditing Your Business’s PPC Campaigns

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Whether you’re building your own PPC campaigns or working with a PPC vendor or agency, it’s important for business owners to understand how to evaluate their AdWords campaigns. To help you ensure you’re getting the most out of your campaign, and provide some guidelines to assess your efforts, here are the six most important steps of conducting a…

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Little Known Ways To Increase Your Visitors Time On Site (Part II)

Little Known Ways To Increase Your Visitors Time On Site (Part II)

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Content We all know that “content” is king. This can be applied to pretty much any communication channel in our contemporary world. But how do we make sure that our content is the kind of content that can lead our personas to the promise land (of conversions)? Relevant= rewarding One of the keys to conversions…

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Using PPC To Test Traditional Marketing Campaign Messages

Using PPC To Test Traditional Marketing Campaign Messages

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Regardless of the marketing initiative, there is one metric that is universal – conversions. Your definition of a conversion may vary from company to company, but it is always the Holy Grail to a marketer. One of the most important things to consider when selecting messaging for online or offline marketing campaigns is what actually…

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4 PPC Opportunities Most Businesses Are Failing To Capitalize On

4 PPC Opportunities Most Businesses Are Failing To Capitalize On

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With all of the changes that paid search has seen over the last several years, many businesses who are just entering this avenue of advertising find it daunting to play catch up. From the different features of the Ad Words platform (or your platform of choice) to the subtle variances in strategy inherent to paid…

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Creating Conversion-Driving Product Pages for Your eCommerce Website

Creating Conversion-Driving Product Pages for Your eCommerce Website

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Improving ecommerce product pages leads directly to higher sales and conversion rates, and staying ahead of the proverbial curve as far as new techniques and tactics is key to successful product pages on a website. Factors that can decrease sales or conversions include confusing product pages, unclear pricing, complicated checkout and shopping cart abandonment. So,…

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