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Advertising News For The New Media

3 Tips for Improving the Quality of Your Business’ Content Today

3 Tips for Improving the Quality of Your Business’ Content Today

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Content is king. You frequently hear this expression when talking about marketing and advertising. And while it’s true that conversions and organic visits depend on content, not all content is quality content. And with more and more businesses integrating content marketing into their digital campaigns, the opportunity to get your content seen and shared is becoming…

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Your Guide to Google’s Mobile-Friendly Algorithm Update: How To Avoid a Traffic Tumble

Your Guide to Google’s Mobile-Friendly Algorithm Update: How To Avoid a Traffic Tumble

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Don’t panic—Google’s upcoming algorithm won’t hurt your digital presence or business objectives. After all, you have a fully optimized mobile site that is perfected for user experience on the go, right? The truth is, a lot of businesses are behind on this important development, and in the eleventh hour, many are scrambling to improve their…

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What Google’s Mobile Algorithm Update On April 21 Means to Your Digital Presence

What Google’s Mobile Algorithm Update On April 21 Means to Your Digital Presence

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Recently, Google announced that on April 21, 2015 they will be rolling out a major algorithm update that will focus solely on mobile search, providing two major benefits to users in search engine results pages (SERP): Increased mobile-friendly websites Increased relevant app content A recent study produced by Smartphone Market Research illustrates that that in…

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How to Optimize Your PPC Landing Pages to Reduce Bounce Rate

How to Optimize Your PPC Landing Pages to Reduce Bounce Rate

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Bounce rate can be indicator of how engaging your landing page is to the person who sees it. If your landing page is just a huge block of text, you are likely to have a high bounce rate on that page. It is important to analyze bounce rate within the context of the content that…

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The PPC Copy Mistakes That Are Costing You Money

The PPC Copy Mistakes That Are Costing You Money

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One of the most important elements of any paid search campaign is the ad copy. With all of the proper keyword targets you can add, great bidding strategies you can think of, and tight geo targeting or day parting, copy can still make or break an otherwise great campaign’s efforts. No matter how imaginative or…

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3 Tips to Creating a Compelling ‘About Us’ Page for Your Business

3 Tips to Creating a Compelling ‘About Us’ Page for Your Business

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For most businesses, the About Us page is one of the most frequently visited page on your website, yet more often than not, this page typically lacks priority in comparison to product or services pages, landing pages, or the home page. However, if your prospects are considering doing business with you, they want to know about you. They want to…

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4 Types of Content That are Essential to Your Dealership’s Digital Strategy

4 Types of Content That are Essential to Your Dealership’s Digital Strategy

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Most automotive dealerships understand the importance of content on their website. However, the type of content and how it’s written can translate into more organic traffic and online visibility and, in return, drive more people to your showroom. So how do you create better content for your website? Here are four ideas to integrate into your dealership’s…

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5 Ways to Personalize Your Business’ Content

5 Ways to Personalize Your Business’ Content

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While most businesses are beginning to recognize the importance of content marketing, many struggle with creating content that truly engages their audiences, whether it’s to establish brand recognition, keep prospects on their site longer, or encourage repeat visitors who can be nurtured into buyers. Personalization is one way to take your content marketing efforts to the next level. You…

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The Top 3 Dos and Don’ts of Guest Posting

The Top 3 Dos and Don’ts of Guest Posting

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Last January, Google advised SEO strategists to stop using guest posting as a link building tactic. Some SEO strategists were abusing guest posting, resulting in a lot of poor content and spammy links. Does this mean SEO should abandon guest posting altogether? No, it means SEO strategists need to make sure their guest posts are…

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SEO After Pigeon: Keeping Your SEO Strategy Intact

SEO After Pigeon: Keeping Your SEO Strategy Intact

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A few months back, Google updated its algorithm. The Pigeon update focused on giving searchers more relevant, quality local search results. The issue is that before this update, Google showed searchers the seven to 10 most relevant businesses. With Pigeon, they’re looking at only three to four local results. The update made more room for local directory…

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Maximize Your Dealership’s PPC Campaigns with A/B Testing

Maximize Your Dealership’s PPC Campaigns with A/B Testing

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The SEM world has seen a lot of changes over the past year; new betas, ad extensions, and editor tools just to name a few.  Now more than ever, it’s important for businesses to keep up-to-date on the changing times. A tried and true technique that still holds its own today is the art of A/B…

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Social News: Facebook Slows Down Organic Reach for Brand Pages

Social News: Facebook Slows Down Organic Reach for Brand Pages

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Have you noticed a change in visibility on your brand’s Facebook page? You’re certainly not alone. Page managers everywhere are bracing for change as Facebook slowly starts pulling back the reins on organic reach for brand pages. Translation? If you’re not utilizing an integrated approach (some paid, some organic) to your social campaigns, you’re going…

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