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Advertising News For The New Media

Poll: Super Bowl 50’s MVD (Most Valuable Dealer) Award

Poll: Super Bowl 50’s MVD (Most Valuable Dealer) Award

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Super Bowl 50 is over and Peyton Manning’s Broncos were victorious, but who was the automotive advertising champion this year? Check out the ads below and vote for which one you think should be this year’s winner! Hyundai: “First Date” Comedian Kevin Hart is an overprotective dad who hilariously keeps a watchful eye on his…

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3 Reasons Why SEO Is the Best Investment for Your Business

3 Reasons Why SEO Is the Best Investment for Your Business

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Many rumors have been floating around the internet that SEO is dead. I can assure you that it’s far from dead, though it has changed and evolved to be more of a branding technique than an advertising strategy. There have been many misleading opinions about SEO, such as wanting a nice-looking website and thinking users…

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Benefits of On-Page SEO

Benefits of On-Page SEO

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SEO may be constantly changing with the times, but one feature that won’t go out of style is conducting on-page optimization. Whether it’s adding relevant keywords to content pages, highlighting desirable locations, or linking in to your site, on-page SEO will add permanent evergreen value until you decide to update it. Focusing specifically on the…

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4 Tips to Make a Successful Marketing Video

4 Tips to Make a Successful Marketing Video

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A marketing video is the best way to reach your audience and share your business. Visual content is much more appealing then print or text and can be easily shared by your target audience. You don’t need a high-tech production department to make an impactful video, though. Check out these tips for creating a successful…

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The Biggest Game-Changer in Marketing for 2016: Relationship Marketing

The Biggest Game-Changer in Marketing for 2016: Relationship Marketing

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Every year, a brand promotes itself as a marketing game-changer that’s expected to revolutionize the industry and your business. For 2016, it’s been everything from virtual reality to updated mobile platforms. While these are great new trends, the biggest marketing game-changer for 2016 really is relationship marketing. With more consumers relying on technology for information,…

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The Complete Checklist for Call-to-Action Success

The Complete Checklist for Call-to-Action Success

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Calls to action (CTAs) are a small marketing tactic with a huge payoff. They don’t require tons of time or lots of money to perfect, but they’ll go a long way in attracting leads and converting customers. In fact, after HubSpot made small tweaks to their own CTAs, they saw a 30% increase in conversions….

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What to Do When Your Lead Goes Cold

What to Do When Your Lead Goes Cold

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If you have a growing list of leads, then you want to know what to do when your lead goes cold. It’s inevitable that while your lead list grows, so does the list of leads that are no longer actively clicking on your offers. Leads are extremely important to your business’ year-over-year success. However, handling…

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Questions to Ask When Creating Your Buyer Personas

Questions to Ask When Creating Your Buyer Personas

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Across all fields of industry businesses, marketing executives and business owners are continuing to improve the way they sell their products or services. Although this can be challenging at times, it becomes a much easier process when you have a target audience to market to consisting of the right buyer persona. Buyer personas are representations…

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Where to Start When Creating Your Marketing Strategy for 2016

Where to Start When Creating Your Marketing Strategy for 2016

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In our digital world, it’s easy to get mixed advice about the best marketing tactics for your business. And while it’s great to use general advice from industry experts, it’s possible that the advice you’re getting actually isn’t the best. Why? Because unless you’re getting tailored advice from a marketing professional who has looked at…

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3 Link Building Strategies for Big Brands in 2016

3 Link Building Strategies for Big Brands in 2016

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Link building is alive and well in 2016 despite many in the industry forecasting its inevitable demise. Recently, the great folks over at Moz released their 2015 Search Engine Ranking Factors Study, where they found data that showed “some of the highest correlations between Google rankings and the number of links to a given page.”…

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Best Type of Calls to Action You Need on Your Blog

Best Type of Calls to Action You Need on Your Blog

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  Driving traffic to your blog is great for your business, but only if you can convert that traffic into leads or sales. To do so, it’s a best practice to ask your readers to take an action. This is often referred to as a call to action, or CTA for short. But what types…

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