As the year changes, so should your automotive marketing strategies. The team at Stream Companies keeps up with effective automotive marketing strategies to implement in 2024. Learn more about some automotive marketing strategies our experts can implement for your dealership and recommend in 2024.
- Enhance Customer Trust and Embrace Feedback
Consumer trust is paramount when establishing a relationship with them. One of the ways that consumers decide if your dealership is trustworthy is by looking at reviews online. Dealership reviews tell them about how your team performs, your vehicles, and more. A good review is a great way to get someone in the door.
Stream’s reputation management team can help you respond to less-than-positive reviews by monitoring review platforms and assisting customers who express concerns. Other customers will see that your dealership responds to feedback, boosting your reputation and authenticity and increasing trust.
- Leverage Social Media to Attract Leads
Social media is where most people spend a lot of time on the internet. Increasingly, it’s where many young people research their next purchases, including cars. Your dealership can grab their attention with promotions, sales, photos, and videos of your inventory while they scroll.
Compelling, engaging content from Stream’s social media team can help stop the scroll and lead to conversions.
- Embrace Visual Media
Photos, and especially video, have exploded in popularity online. Stylish and immersive videos of your vehicles can help potential customers learn more about that car without leaving home. This gives your customers a better experience than just reading about a list of features or seating options. Performance videos can show off how well your inventory drives.
Videos and photos can also help boost search results!
- Be a Source of Knowledge for Your Customers
When leads are researching their next vehicle, be the source they come to. Write reviews, include helpful information about the car buying process, or future vehicle service needs. This helps increase trust between you and your customers while also getting them onto your website.
Stream Companies offers SEO content that can grab attention and help your customers learn all about the vehicles in your showroom.
- Google Search Rankings
Although some customers have shifted to social media, Google searches are still an important part of vehicle research. Organic search results that adhere to SEO practices, including the right keywords and link building, can help your content stand out from the crowd.
Stream Companies’ SEO program employs careful keyword research, organic content creation, and routine audits to help your dealership perform better in Google results.
- Pay-Per-Click Advertising
Pay-per-click (PPC) advertising is still commonly used in automotive marketing, and we expect that to continue through 2024. PPC advertising helps your dealership increase its visibility and appear toward the top of Google’s SERP.
The Stream team can combine search engine marketing and PPC to create a powerhouse combination that brings more leads to your website.
- Make Your Content Mobile-Friendly
Everyone has a phone or a tablet on them these days. These mobile devices are a big way that customers do their research and interact with your website. Ensuring that all the content you make, including your website, is mobile-friendly makes the experience better and less frustrating for users.
Stream’s interactive digital merchandising program can help you enhance your website, update and enhance the user experience of your website, and resolve functionality issues.
- Targeted and Personalized Marketing
Targeted and personalized marketing can help curate a customer’s experience. When their specific needs are being addressed, they feel better about your dealership and may be more likely to shop there.
Stream can create digital ads that are personalized to specific customers or demographics using data to drive conversion.
- Provide a Seamless Customer Experience from Digital to In-Person
An easy customer experience, beginning online with advertising and ending with a purchase, will make your customer more likely to return or recommend your dealership to others.
Putting effort into considering the customer’s experience and eliminating pain points, like slow-loading web pages or vague customer service, can be the difference between a customer completing a purchase and navigating away from your website.
- Cover Your Bases with Remarketing
Remarketing allows you to follow up with leads who have visited your website but didn’t take any action. Targeting them with an ad elsewhere, whether through social media platforms or Google ads, reminds them of your dealership and raises the possibility that they will become customers.
The Stream team can help create and distribute remarketed ads to help you reach your customers.
Enhance Your Automotive Marketing in 2024
If your dealership is looking to enhance its automotive marketing for 2024, rely on the team at Stream Companies to get the job done. Our team has extensive experience with omnichannel automotive marketing and evolves with changing automotive trends. Schedule a consultation with Stream Companies today.