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Advertising News for the New Media.

Understanding the New Metrics Replacing “Average Position”

For years, account managers have relied on Average Position to determine how well their ads are performing—and for good reason. Average Position describes where your ad ranks in relation to other ads on a given search engine results page (SERP). Conventional wisdom

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Stream Companies: A Premium Digital Agency that Delivers Retail Traffic

So, you’re following all the popular advice for your digital marketing: You’ve designed a great website, you’re using carefully chosen keywords, you’re checking the analytics. Still, you’re not quite seeing the results. It might be time to bring in a

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Webinar Recap: How Dealerships Will Be Impacted by Facebook’s Major Targeting Changes

At 2.38 billion monthly active users and counting, Facebook is the largest social network worldwide (1). Thanks to targeting abilities that are second to none, Facebook’s platform has allowed advertisers to serve ads to potential customers based on where they

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The Importance of Hiring an SEO Company to Handle Your Website

We live in the age of do-it-yourself. From tried-and-true DIY projects like painting your own cabinets and hemming your own pants, to more flavorful endeavors like making your own needle-felted children’s toys and knitting your own reusable Swiffer pads, the

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SEO, PPC, and Social: The Digital Trifecta

Well, there’s no denying it: We’re in the thick of the Digital Age, and we’re not leaving it any time soon. The allure and utter convenience of the internet has managed to hook all of us, from impressionable and mischievous

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Sverica

Stream Companies Announces Strategic Investment from Sverica Capital Management

Stream Companies, LLC (Stream), a leading retail advertising, technology and analytics provider, today announced a strategic investment from Sverica Capital Management LP (Sverica), a leading investment firm based in San Francisco, CA. Founded in 1996, Stream has accomplished many “firsts”

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Leveraging Digital Media Buying to Reach Your Customers: An Interview with Stream’s VP Media Director

More often than not, success is the result of being in the right place at the right time—and around the right people. Well, the same sentiment is true for your company’s ads. By determining the appropriate medium for your advertisements,

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Reputation Management: Why it’s Important & How it Can Lead to More Sales

We have all been there. Before we decide our next move in life, be it finding a nice place for dinner or where to purchase your next vehicle, we head to the internet. There’s no doubt reviews of businesses help

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Mobile-First Indexing vs Mobile Usability

It was just about a year ago when Google launched mobile-first indexing into our digital world. In past years, perhaps even back to the first time you heard of a search engine, Google would use the desktop version of a

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How Does Video Set You Apart From the Competition?

In the ongoing effort to attract, engage, and delight consumers, the rise of video has become an essential tool for marketers. Looking to share relevant information about products and services in front of new and existing customers? Video may be

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Facebook Marketing: How to Win the Right Audience

The stage is set… the lights are on… the curtains are drawn… and you, the showman, step onto the dais! Social media, and Facebook especially, is your platform. What will you say and do to draw an audience? More importantly

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What You Missed Last Quarter on Google

From algorithm updates to new AI and mobile website optimization features, Google spent the past few months unveiling new technologies and processes that are sure to set new standards for 2019. As a business owner that’s looking to score some

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