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Advertising News for the New Media.

What to Expect from Average Position, The Performance Metric by Google Ads

Akin to growing up with your childhood best friend, Google Ads and the average position were like two peas in a pod since the invention of pay-per-click (PPC) advertising. As time goes by, though, and you and your friend grow

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Learn How Stream Companies Puts Wellness at the Forefront of its Company Culture

When Streamers aren’t hard at work delivering retail traffic for their clients, you can often find them playing a game of softball or participating in the Stream Running Club. These fun, fitness-based activities are a good example of how Stream

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Healthcare marketing is constantly changing. Stay ahead of it with these digital marketing trends

Digital marketing trends are ever-changing across all industries, especially healthcare. Unfortunately, it tends to be difficult for healthcare businesses to keep up. This is primarily because marketing strategy is not the main priority in healthcare and instead patient care is

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Interview with VP of Creative: The Role of Creative in a Retail Expert Agency

Advertising agencies have many moving parts, but the Creative team is always an important piece of the puzzle. At Stream Companies, Creative handles a range of tasks from scripting and copywriting to design, across traditional and digital media. Our Creative team

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board members

Stream Announces New Independent Members to Its Board of Directors

Stream Companies announces three new independent members to its Board of Directors. The newly elected board members are Robert Knowling, Martin Reidy, and John Schanz. Stream Companies Co-Founder, Jason Brennan, announced, “We are pleased to welcome the three newest members

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How Showcasing Your Dealership’s Personality with AutoSnapp Will Validate Customer Service

If you’re a dealership wanting to showcase your personality and turn it into customer service magic, then look no further than AutoSnapp. This app allows dealership staff members to snap a photo or video right from their phone and create unique content

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Learn about Stream Companies’ New Proprietary Reporting tool: Adnomics

I’m sure you’ve heard the quote that if you don’t learn from the past, you’re doomed to repeat it. Right? Well, the same goes for marketing. If you don’t learn from the marketing efforts you’ve made MoM or YoY, then

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FullThrottle Service Suite: Streamlining Your Customer Communications and Crushing Sales Goals

FullThrottle is the most advanced, mobile-first marketing platform designed for all your dealership’s needs. Within FullThrottle’s Web Suite lives the Shopper Suite and the Service Suite, the latter which we’ll be focusing on below. With this tool, your dealership will

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The Internet is Evolving… Is Your Business Keeping Up?

In today’s day and age, nearly everything we do involves the internet—somehow especially when it comes to marketing your business. In terms of reaching the biggest audience and, more importantly, your target clients, it just makes the most sense to

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Understanding the New Metrics Replacing “Average Position”

For years, account managers have relied on Average Position to determine how well their ads are performing—and for good reason. Average Position describes where your ad ranks in relation to other ads on a given search engine results page (SERP). Conventional wisdom

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How Google Home Is Affecting the SERPs & Your Business

Google has been around since 1998 and is used by billions of people every day. However, as technology evolves, the way people get answers to their questions is starting to change. Voice-activated assistants have recently become popular, making it easy

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Stream Companies: A Premium Digital Agency that Delivers Retail Traffic

So, you’re following all the popular advice for your digital marketing: You’ve designed a great website, you’re using carefully chosen keywords, you’re checking the analytics. Still, you’re not quite seeing the results. It might be time to bring in a

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