Part of the Stream Integrated Marketing Cloud powered by fullthrottle.ai
Live, on-site promotions based on audience behavior & interest. Deliver the right incentive on the right website pages based on your shopper’s online behavior.
Turn your digital leads into real business transactions with Lead Generation — an on-site rewards program that breaks the barrier between website visitors and your storefront.
Create excitement for interested website visitors while collecting more first-party data leads from legitimate potential customers. Then, push that data instantly into your CRM so your team can turn those prospects into sales.
The Reward of Choice
Your website visitors need more incentives to visit your brick-and-mortar location. Rewards fuel more transactions — it’s really that simple.
The Lead Generation overlay prompts visitors to select a gift card or offer of their choice. They can then sign up with the intention to visit and claim their reward. When they complete the form, they’ll receive a redeemable coupon by email. See the transformative effect when shoppers can truly customize their rewards, creating an experience tailored exclusively to them.
Multi-Step Conversions
Research shows multi-step processes increase transactions. Lead Generation lets consumers see all three steps up front and walks them intuitively through the process. By cutting the info-gathering into bite-size chunks, you’ll hold onto leads as they move through the form. Let consumers (1) choose their reward, (2) select their product, and (3) confirm their identity.
Easy Redemption
An easy-to-use redemption website lets you swap consumers’ coupons for their reward. Every customer will get a personal redemption page that they can print out or show your staff on their phone. Staff members can redeem it easily — no training necessary.
Each customer receives their reward card within two weeks of their in-store visit.
Customer Lead Generation Marketing Includes:
- SMS text with incentive
- Instant email with coupon code
- Mobile-friendly printable coupon page
- Weekly email blast reminder to anyone who has not redeemed (option to turn off, but shoppers can also unsubscribe)
Expand on Your Audience
Making a big purchase is rarely a one-person job. Today, whole families influence the buying decision. Follow-up display and geo-addressable campaigns are designed to market to everyone in the shopper’s household. We can also automate email reminders for shoppers to redeem their coupons and take action after their in-store visit.
Want to push your Lead Generation reward to current customers? We offer the ability to import your own leads to expand the reach of your campaign. This way, any and all prospective shoppers can be incentivized to visit your storefront or showroom.
Staff Support Structure
Whether you’re activating Lead Generation at a national, regional, or individual level, we have three-tier support for your staff.
- Tier One: Overall strategic account managers
- Tier Two: Individual project managers per region
- Tier Three: Full customer support team that shoppers can turn to when they have questions about reward redemption
Real-Time Data Reporting
When you want to evaluate your on-site promotions, real-time reporting is built into the employee-facing interface. You won’t need to wait on an account manager to hear how your campaign is doing. See lead form submissions and reward redemptions in real time and track the results on a month-by-month basis.