Manage All Of Your Data In One Integrated Platform
The Stream Integrated Marketing Cloud is the automotive industry’s first platform that manages both types of first-party data. Your transactional First-Party data living in your CRM and DMS, and, it builds new incremental 1st party data by transforming website traffic into First-Party Household Data
Who is the IMC for?
It’s essential that everyone in the automotive industry – OEMs, Tier 2s, and dealerships – understand and organize both their historical sales and service audience data, as well as daily website data collection. These first-party data sources are essential to:
- Identify and market to the unreachables – those net new shopping households on your website
- Build dealership loyalty and understand when their past customers are back in-market shopping
- Incentivize and reward prospective customers to come into the showroom
"Book a demo and take a look at how FullThrottle’s CDP and marketing technology automation can help you deal or sell more cars in a digital age."
– Brian Pasch Enterprise
What does the IMC solve for?
FullThrottle’s patented technology powers the products that allow the automotive industry to constantly collect and build their new shopper data.
- Identifies your Unknown Website Visitors who are engaging with your website
- Transform that unknown traffic into tangible, 1st Party Households – geo-addressable marketing via digital, audio, video, CTV, and social
- Engages with your Current Customers in a market where loyalty is shifting
- Always-on, one-to-one messaging to provide value to your customers – unique to each customer – to re-engage defected customers and keep your current ones
- Drives Leads from your Website
- Drive form submissions, showroom, and service traffic with enticing, customized offers
All in one easy to navigate, transparent dashboard.
- Household profile focus – addressable Immersive Household Experience
- Unrivaled Customer Journey – down to the household address
- Reach the unreachables – breathe life into your advertising audiences
