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Advertising News for the New Media.

Emotional Advertising: How Brands Use Feelings to Get People to Buy

Newsflash: Emotional advertising is in, and it has been for a long time. For the past few decades, science has consistently reaffirmed that people tap into their emotions (not their logic) when it’s time to make a decision between brands.

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Our Go-To Coffee Shops in Philadelphia PA

Next time you need a caffeine kick, you don’t need to settle for run-of-the-mill coffee served from big-chain shops. The city of Philadelphia is home to several locally owned small businesses, including coffee shops. Our Philadelphia office has selected a

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Key Takeaways from HubSpot’s Inbound 2018

How do you summarize an incredible week of collaboration, inspiration, and industry growth in less than one novel? You simply cannot, but the team at Stream Companies has provided a recap for those who were unfortunate enough to miss this

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Why Your Site Needs to Be Optimized for Voice Search

Siri, where’s the nearest coffee shop? Alexa, why is my car making strange noises? Okay Google, how do I get my website to rank number one? Voice search is quickly taking off as voice assistants like Alexa and Echo become

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Digital marketing beyond social media

Most people believe that digital marketing is all about social media, but in reality, it is so much more. It is true that social media plays an important role, but it’s only a portion of digital marketing. At a higher

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How to Make Your Blog Posts Both Informative & Compelling

A blog can be one of your business’ most valuable marketing tools. It brings awareness to your brand, educates consumers on a particular subject, and generates leads. (more…)

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Can Facebook Audience Insights Inform Your Marketing Strategy?

If you’re an agency that works regularly with clients outside your hometown, you might find it daunting to research the most popular spots in their area. Any native Philadelphian knows the best places to go, but if you aren’t from

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5 Scripts to Help Manage Your PPC Campaigns Within Google Ads

Using scripts in Google Ads is a great way to help automate tedious tasks within your PPC campaign and will help increase your account performance. Scripts also give you a ton of data to help you focus on the overall

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Writing for the Right Audience: Leveraging Buyer Personas

So…you want to take your blog’s content to the next level, huh? There are few strategies as useful as utilizing a set of well-curated buyer personas—these tools will help you write for the correct audience. It’s just like when you

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What Past Google Algorithm Updates Can Tell Us About the Future

 Search engine optimization is dynamic, which means that best practices can change in the blink of an eye. Since this field of digital marketing is relatively new, Google is still figuring out how to deliver the best search results for any

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Engaging Customers with Story-Telling Techniques

The things you purchase and the items inside your home are more than just for productivity—they’re part of your identity, too. Well, that same sentiment applies to your ideal customer. When it comes down to it, you want to be

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Why Social Management is Important for Your Business

When it comes to social media, most businesses prioritize using it to serve ads to current and potential customers. While this is a large and important part of managing your business’ social media presence and furthering your business, it is

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