Advertising News for the New Media.
Newsflash: Emotional advertising is in, and it has been for a long time. For the past few decades, science has consistently reaffirmed that people tap into their emotions (not their logic) when it’s time to make a decision between brands.
Next time you need a caffeine kick, you don’t need to settle for run-of-the-mill coffee served from big-chain shops. The city of Philadelphia is home to several locally owned small businesses, including coffee shops. Our Philadelphia office has selected a
Siri, where’s the nearest coffee shop? Alexa, why is my car making strange noises? Okay Google, how do I get my website to rank number one? Voice search is quickly taking off as voice assistants like Alexa and Echo become
A blog can be one of your business’ most valuable marketing tools. It brings awareness to your brand, educates consumers on a particular subject, and generates leads. (more…)
If you’re an agency that works regularly with clients outside your hometown, you might find it daunting to research the most popular spots in their area. Any native Philadelphian knows the best places to go, but if you aren’t from
Using scripts in Google Ads is a great way to help automate tedious tasks within your PPC campaign and will help increase your account performance. Scripts also give you a ton of data to help you focus on the overall
So…you want to take your blog’s content to the next level, huh? There are few strategies as useful as utilizing a set of well-curated buyer personas—these tools will help you write for the correct audience. It’s just like when you
Search engine optimization is dynamic, which means that best practices can change in the blink of an eye. Since this field of digital marketing is relatively new, Google is still figuring out how to deliver the best search results for any
When it comes to social media, most businesses prioritize using it to serve ads to current and potential customers. While this is a large and important part of managing your business’ social media presence and furthering your business, it is