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Advertising News for the New Media.

13 of the Best SEO Tools for Auditing and Monitoring Website Performance

So, you’ve got SEO down pat. You’re writing some killer content—it’s informative, helpful, and great-looking. Your internal links are on point, while your external links are bringing in traffic by the horde. Meta descriptions? Not a problem. Longtail keywords? You’re

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Why You Need a Google Partner to Help You Reach Your Advertising Goals

An extremely popular and successful band once sang, “I get by with a little help from my friends.” Even the Beatles admitted that there’s no shame in asking for a little help when it comes to reaching your goals, whether

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How to Create a Revenue-Generating Google Ads Campaign

The web is a vast and exciting place. From the point of view of a consumer, it’s a treasure trove of new products and answers to be found. From the point of view of a business, it’s a mass of

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2019 Digital Marketing Trends Designed to Drive Leads for Your Business

2019 is a big year for digital marketing. Yes, there are constant changes, with businesses needing to reevaluate their lead generation methods. However, it’s this year that’s showing trends shift in a dramatic way. From voice searches to being “position

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A Look Back at Inbound Marketing Trends in 2018

Ahh, yet another year is drawing to a close. Perhaps for you it seemed to have flown by in a blink. But in the Inbound Marketing world, a lot of important changes began to evolve in that time. If you’re

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The Keys to Successful Content

The average person sees 4,000 to 10,000 advertisements in a single day. So, what does that mean for you and your business? Due to the sheer number of ads passing in front of your audience’s eyes every day, you want

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Common SEO Myths

The beauty of search engine optimization is that the Google, Bing, and other search engine algorithms are top-secret. Some ways marketers can understand what’s working or failing are by testing certain theories on their own websites or reading leaked information

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How Can Inbound and Content Marketing Help You to Achieve Your Business Goals?

Less than a decade ago, inbound and content marketing were niche strategies that were only being used by the most forward-thinking ad agencies and marketing firms. Today, these tactics are staples of nearly any business plan worth its salt. So…

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3 Ways to Improve the User Experience of Your Website

From booking hotel accommodations to deciding where to eat for dinner tonight, the decision-making process of our time happens online. We’ve all reviewed countless businesses’ websites and become connoisseurs of what’s good and what’s not—this, of course, largely evidenced by

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What Is Inbound Marketing and How Can It Help Your Business?

You want nothing more than to be able to reach your desired consumer. You have a business, and you want it to succeed. But perhaps you’ve found yourself putting too much effort into reaching out to the customers you’re trying

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Balancing Creativity & SEO in Your Content Writing

Writing SEO copy can pose an interesting challenge. You want your articles to be visible on Google, but you also want them to be fun to read. So, how do you find that balance between creativity and SEO in content

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How Voice Assistants Are Changing the Ways We Write Content

From Siri to Alexa and every AI-powered helper in-between, voice assistants have taken the tech world by storm in the past few years. At the beginning of 2018, Alpine AI reported that these clever bots were racking up roughly one

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