Holiday marketing can generate some of the strongest results of the year, yet many dealership campaigns end up looking identical. Similar promotions, similar messaging, and similar timelines make it difficult to capture attention.
The new Stellantis Marketing Covenant expands requirements around digital advertising, pricing, website technology, data sharing, and compliance. One of the most significant changes is that dealers must work with Stellantis certified providers for digital advertising in order to receive DAP reimbursement.
Budget can be wasted when channels aren't working together, decisions are made reactively, campaigns aren't aligned with sales objectives, or advertising continues running without enough attention to where the dollars are actually going.
For dealerships operating in a space where five competitors sell the same vehicle at a similar price, community connection is the differentiator. Here's how it works, and why it matters.
The most effective businesses do not use automation simply to send more messages. They use it to better understand their audiences, deliver value throughout the customer journey, and create experiences that feel intentional rather than automated.
Automation has genuinely changed marketing for the better. Hours of repetitive work now take seconds, freeing teams to think strategically, create boldly, and act on initiatives that actually drive growth. It sounds ideal. And in many ways, it is.
Businesses often assume that improving marketing performance requires additional budget. In many cases, however, the most meaningful gains in return on investment come from improving how existing dollars are used. When results plateau, the issue is usually not the level of investment, but the precision of execution.
This practical guide explores the relationship between marketing costs and return on investment, helping dealerships evaluate whether their marketing partner is delivering measurable business value relative to the investment.
The first six months of the year move fast. Campaigns launch, social posts go live, meetings fill the calendar, and suddenly it's July. Mid-year is actually a prime checkpoint; there's still enough runway to correct course, accelerate what's working, and set the stage for a strong Q4.
A high-performing Business Development Center (BDC) is no longer just a lead response function. It is the operational core of dealership revenue. When structured correctly, it improves marketing efficiency, stabilizes attribution, and creates a measurable advantage in both sales execution and inventory turn. For many dealerships, performance issues are not caused by lack of effort. They come from breakdowns in ownership, inconsistent processes, and weak data discipline across teams.
Omnichannel marketing isn’t just about showing up everywhere—it’s about creating a unified, seamless experience across every touchpoint. When executed effectively, it strengthens brand recall, builds trust, and improves conversion outcomes.
The automotive retail landscape has undergone a significant transformation in recent years. Today’s consumers are more informed, more connected, and more selective than...
We’ve all seen it: a creative that earns praise internally but underperforms in the market. It looks great, maybe even feels like a breakthrough, yet it doesn’t drive results.
The marketing playbook has an expiration date. For many businesses, that date has already passed.
Dealerships are entering 2026 in an uneven inventory environment. Overall supply has stabilized compared to the pandemic years, but availability still varies widely by brand, segment, and geography.
Every campaign that truly performs is powered by a story, a narrative that resonates with the audience and builds a bridge between a brand and its customers.
You’ve probably heard the term “omnichannel marketing” floating around, and maybe it sounds like another agency buzzword. But here’s the truth: it’s not complicated.
If you're approaching the end of Q3 without a clear road map for Q4 and beyond, now is the time to sharpen your strategy.