Blog

Using scripts in Google Ads is a great way to help automate tedious tasks within your PPC campaign and will help increase your account performance. Scripts also give you a ton of data to help you focus on the overall

So…you want to take your blog’s content to the next level, huh? There are few strategies as useful as utilizing a set of well-curated buyer personas—these tools will help you write for the correct audience. It’s just like when you

 Search engine optimization is dynamic, which means that best practices can change in the blink of an eye. Since this field of digital marketing is relatively new, Google is still figuring out how to deliver the best search results for any

The things you purchase and the items inside your home are more than just for productivity—they’re part of your identity, too. Well, that same sentiment applies to your ideal customer. When it comes down to it, you want to be

When it comes to social media, most businesses prioritize using it to serve ads to current and potential customers. While this is a large and important part of managing your business’ social media presence and furthering your business, it is

When you’re not seeing the results you want from your business, it’s time to re-evaluate, shore up your strategy, and realign your advertising efforts. Content marketing centered around detailed buyer personas is an effective way to define the people you’re

What’s the main purpose of your business’ website? To get visitors to convert into paying customers, generating revenue for you, right? One of the most important steps in leading these potential customers into your sales funnel is collecting their clicks

For businesses with multiple locations that want to run separate PPC ads for each location, PPC can present a whole new list of challenges that a single-location business does not need to worry about. If you ignore these challenges in

What is PR? The ideals of a public relations specialist are one of reputation management—events or happenings within a company—and reaching out to the public on behalf of the company. These necessary individuals have been around as long as business

Tips for Keeping Your Blog Fresh & Engaging While you may think that getting newer readers to followyour blog and attracting customers may be impossible, it’s not. However, if you’ve noticed less engagement, followers, or a general lack of interest

In this day and age, buying a car has become a bit more than someone stepping into a showroom, taking a look at the inventory, and driving away happy. It’s important to know how to engage with potential car buyers

As an integrated advertising agency, the Stream team takes a holistic approach to marketing—but it doesn’t just stop at the office. Many of us take a holistic approach to wellness, too, and know that yoga can provide a gentle reprieve