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The beauty of search engine optimization is that the Google, Bing, and other search engine algorithms are top-secret. Some ways marketers can understand what’s working or failing are by testing certain theories on their own websites or reading leaked information

Less than a decade ago, inbound and content marketing were niche strategies that were only being used by the most forward-thinking ad agencies and marketing firms. Today, these tactics are staples of nearly any business plan worth its salt. So…

From booking hotel accommodations to deciding where to eat for dinner tonight, the decision-making process of our time happens online. We’ve all reviewed countless businesses’ websites and become connoisseurs of what’s good and what’s not—this, of course, largely evidenced by

You want nothing more than to be able to reach your desired consumer. You have a business, and you want it to succeed. But perhaps you’ve found yourself putting too much effort into reaching out to the customers you’re trying

Writing SEO copy can pose an interesting challenge. You want your articles to be visible on Google, but you also want them to be fun to read. So, how do you find that balance between creativity and SEO in content

From Siri to Alexa and every AI-powered helper in-between, voice assistants have taken the tech world by storm in the past few years. At the beginning of 2018, Alpine AI reported that these clever bots were racking up roughly one

If you’ve been making moves to boost your digital marketing efforts, you’ve probably come across the term “inbound marketing.” Inbound marketing is a tactic that’s becoming more and more popular for businesses everywhere. It’s a content-based solution that’s designed to

Within Google Ads, you can decide which attribution model you would like to use, allowing for you to decide how much credit each click gets for your conversion. These models can help give you a better understanding of how your

The most important reason to take part in social listening is to maintain and monitor your reputation. I’m not talking about reviews on Google My Business, Dealer.com, or even Facebook. I’m talking about the conversations your consumers have when they

According to Moz’s research through Jumpshop, 35% of desktop visitors do not click through to any organic or paid listing. Mobile visitors are an even bigger challenge, with 57.1% of visitors not clicking through to a search result. What does this mean

These days, you’d be hard-pressed to find someone who isn’t browsing their smartphone for the latest news and entertainment while waiting in the doctor’s office, on the bus, or inside a subway car. And, with so much of your audience

When we use the word “robotic,” it’s often to describe something that’s a little stiff or detached. So, it’s no wonder some business owners are a bit hesitant to employ AI in their marketing strategy. At first glance, it seems