
7 Most Common and Costly PPC Advertising Mistakes
PPC can cost you BIG TIME if you don’t know what you’re doing. To help you navigate through the pitfalls of PPC advertising we’ve put together a helpful guide.
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Request an AuditPPC can cost you BIG TIME if you don’t know what you’re doing. To help you navigate through the pitfalls of PPC advertising we’ve put together a helpful guide.
Most of the time, your website serves as a prospect’s first impression of your business. And as a business owner or marketing executive, you can’t afford to make the wrong one. Whether to stay and learn more, or quickly exit, is a decision a typical prospect makes within their immediate arrival to your site. So, how do you make the most of these few, precious seconds?
Pay-per-click campaigns are one of the most effective marketing tactics used in driving quality website traffic and leads. However, if not implemented correctly, PPC campaigns can quickly become a fruitless marketing expense.
Most business owners share two common problems: not generating enough website traffic and not converting enough quality leads. And with so much noise in the marketplace, it has become increasingly difficult to target prospects and successfully drive them to visit your website to convert.
More and more consumers are expecting businesses to provide a seamless website experience for quick and easy browsing – on whatever tablet or mobile device they’re using. And if your business isn’t mobile-ready, you could be missing out on potential leads and sales.