February 3, 2026
Put the Right Offers in Front of the Right Customers at the Right Time
In today’s fast-moving automotive market, timing and relevance determine whether a shopper becomes a buyer. Consumers are more informed than ever and...
Category: Automotive Advertising
December 15, 2025
The Do’s and Don’ts of Co-Op Advertising
Co-op advertising can be one of the most powerful tools for dealers when executed correctly. Manufacturer funding provides dealerships with the opportunity to promote products in their local markets while leveraging brand authority. Mismanaged co-op funds, however, can lead to wasted budgets, missed opportunities, and compliance headaches.
November 14, 2025
5 Year End Steps Every Dealer Should Take to Set Up for Success in 2026
The final weeks of the year are more than just a countdown to the holidays. They are a chance to reset, evaluate, and make smart changes that set your dealership up for a stronger start in the new year. Here are five practical ways to clean up your operation before the calendar turns.
September 19, 2025
How to Optimize Seasonal Promotions for Growth at Your Dealership
If you're approaching the end of Q3 without a clear road map for Q4 and beyond, now is the time to sharpen your strategy.
September 7, 2025
EV Sales Are Changing Fast: 6 Moves Dealers Should Make Before Tax Credits Disappear
EV tax credits are starting to expire for certain models and brands. As these incentives disappear, buyers will start weighing costs more heavily. The next few months are an important window for helping customers understand what they still qualify for and why they might want to move quickly.
August 15, 2025
What Top Stores Are Doing Differently with Used Cars in 2025
Supply is constrained, consumer confidence is shaky, and new car incentives are putting pressure on used pricing across the board. Despite the noise, demand is still there. It’s just harder to convert.
July 24, 2025
Winning Locally: Creative Support for Independent Rooftops
Running a single store means competing head-to-head in your local market, and your creative needs to reflect that. At Stream Companies, we believe every independent dealership deserves marketing that’s personalized, compelling, and designed to drive results.
July 7, 2025
Creative That Aligns with OEM Standards and Drives Performance
OEM marketing demands precision, consistency, and speed. Stream Companies is uniquely equipped to deliver on all three, with one of the largest and most experienced in-house creative teams in the automotive space.
June 23, 2025
OEM Partnerships Support Marketing Efficiency and Excellence
In a dynamic automotive landscape shaped by trade challenges, electrification demands, and evolving consumer behaviors, partnerships are the backbone of...
May 30, 2025
Back to Basics: Why Auto Dealerships Must Refocus on Core Marketing Principles
As consumer behavior shifts again, dealerships must lean into proven marketing basics to stay competitive and convert.
December 20, 2023
Recapping ’23: The Past Year & Auto Advertising
In this comprehensive recap, we explore critical insights identified by industry experts, covering lessons learned, emerging trends, and the impact of technological advancements on advertising decisions.