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Advertising News for the New Media.

Why Businesses Need Inbound Marketing

If you’ve been making moves to boost your digital marketing efforts, you’ve probably come across the term “inbound marketing.” Inbound marketing is a tactic that’s becoming more and more popular for businesses everywhere. It’s a content-based solution that’s designed to

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Everything You Need to Know About Switching to Linear Attribution

Within Google Ads, you can decide which attribution model you would like to use, allowing for you to decide how much credit each click gets for your conversion. These models can help give you a better understanding of how your

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So, why is it important to participate in social listening?

The most important reason to take part in social listening is to maintain and monitor your reputation. I’m not talking about reviews on Google My Business, Dealer.com, or even Facebook. I’m talking about the conversations your consumers have when they

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Google My Business: Your New Homepage is Off-Page

According to Moz’s research through Jumpshop, 35% of desktop visitors do not click through to any organic or paid listing. Mobile visitors are an even bigger challenge, with 57.1% of visitors not clicking through to a search result. What does this mean

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Going Mobile: 3 Reasons Why Structuring Your Copy for Easy Reading is Important

These days, you’d be hard-pressed to find someone who isn’t browsing their smartphone for the latest news and entertainment while waiting in the doctor’s office, on the bus, or inside a subway car. And, with so much of your audience

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Bots on the Rise: How AI Can Enhance Your Marketing Approach

When we use the word “robotic,” it’s often to describe something that’s a little stiff or detached. So, it’s no wonder some business owners are a bit hesitant to employ AI in their marketing strategy. At first glance, it seems

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Shopper Suite

Stream Companies’ Shopper Suite Platform Achieves Record Growth – Through Revolutionary Technology

Stream Companies’ Shopper Suite, a component of the Full Throttle Platform, has achieved record sales growth since launching at NADA 2018. To date, hundreds of automotive dealerships are utilizing the revolutionary identification system, instant marketing infrastructure, real time analytics, and

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Know Your Buyers: What Consumers Look for Before a Purchase

You think you have a great product. It’s the cream of the crop. But, there’s always someone on the other end who may challenge that notion: the customer. It’s always imperative to keep in mind what consumers are looking for

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Write, Post, Repeat: Why Fresh and Frequent Content is Important for Your Website

Google recognizes online businesses who regularly post high-quality, unique content that answers searcher’s questions. In this post, we’ll review how adding new content to your website on a routine basis can help boost your website’s visibility and bring in more

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OK, Voice Search: Why Local Businesses Are Missing Out on Big Opportunities

Over the past few years, the way we interact with our technology has completely evolved. Looking back 10 years ago, who would have thought we would have a personal assistant in our pockets? With the increased accessibility to instant information,

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How Location-Based Ads Boost Store Visits and Sales

Location-based advertisements have helped many businesses see their share of online success. Whether its increased traffic or better customer communication and engagement, these ads have been proven to boost a company’s overall digital presence. But can customized location-based ads drive

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Emotional Advertising: How Brands Use Feelings to Get People to Buy

Newsflash: Emotional advertising is in, and it has been for a long time. For the past few decades, science has consistently reaffirmed that people tap into their emotions (not their logic) when it’s time to make a decision between brands.

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