Starting October 1, 2026, Stellantis dealers will face new marketing requirements that make choosing the right advertising partner more important than ever.
The new Stellantis Marketing Covenant expands requirements around digital advertising, pricing, website technology, data sharing, and compliance. One of the most significant changes is that dealers must work with Stellantis certified providers for digital advertising in order to receive DAP reimbursement.
For dealers, this is more than a compliance change. It is an opportunity to take a closer look at who is managing their marketing and whether their current partner can support the dealership across the channels, technology, and Stellantis programs that matter most.
The right certified partner can help you navigate the new requirements while continuing to build a marketing strategy focused on reaching shoppers, generating leads, and driving sales.
Choose a Partner That Knows Stellantis
Working with a certified provider gives dealers more than access to reimbursable digital advertising. It gives them a partner that understands Stellantis requirements and can help keep marketing programs aligned as those requirements evolve. Stream Companies is a Stellantis certified provider and key partner across DAP, MAP, and Market Center, giving dealers access to a broad range of marketing capabilities through one experienced partner.
From digital advertising and SEO to creative and traditional media, Stream can help dealers bring their marketing together under a strategy built around their dealership and Stellantis requirements. With Stream, dealers can leverage the knowledge and power of one connected marketing partner to keep their brand message aligned across every channel, with eligible digital marketing supported by Stellantis for co-op reimbursement.
This matters now more than ever because compliance should not require dealers to sacrifice marketing performance. Your advertising partner should be able to help you navigate both, especially now that dealers are required to use only certified vendors.
Best Practices for the New Marketing Environment
As dealers prepare for October 1, a few areas deserve immediate attention.
- Review Your Marketing Partners
Take inventory of who is managing each part of your digital strategy. Paid search, paid social, display, online video, CTV, and SEO will need to be managed through a certified provider to remain eligible for DAP reimbursement.
Best practice: Work with a certified partner like Stream Companies that can support multiple channels rather than managing compliance across a collection of disconnected vendors. Use this change as an opportunity to evaluate whether your marketing partners are giving you the capabilities and strategic support your dealership needs.
- Give Your Website a Compliance Check
Dealers should review their website provider, advertised pricing, and the digital retailing and trade-in tools available on VDPs.
Best practice: Complete a website and pricing review before October 1 so potential issues can be addressed before they affect your marketing or reimbursement. If the new website requirements are missed, you could face monetary penalties.
- Build Compliance Into Your Marketing Process
The new requirements make ongoing monitoring important. Pricing, advertising, website technology, and paid search all need to stay aligned as campaigns and offers change.
Best practice: Choose a marketing partner that understands the requirements and can help monitor your programs instead of leaving compliance entirely to your internal team.
Stream Companies Can Be Your Guide
Navigating new requirements is easier when you have a partner already familiar with the Stellantis ecosystem. Stream Companies has worked alongside Stellantis dealers through DAP, MAP, and Market Center, giving our team a deep understanding of the programs, processes, and marketing needs that shape dealership advertising.
As a certified provider, Stream can help dealers navigate the transition while managing the marketing that drives their business.
Our capabilities include:
- Digital advertising across paid search, paid social, display, video, and CTV
- SEO designed to strengthen dealership visibility and shopper discovery
- Creative services that keep campaign messaging consistent across channels
- Traditional media buying, including radio, cable, and broadcast
- Website and digital strategy to support the shopper experience
- Stellantis program expertise across DAP, MAP, and Market Center
Instead of piecing together multiple providers and managing compliance between them, dealers can work with one certified partner that understands how their marketing channels work together.
Get Ready Before October 1
The Stellantis Marketing Covenant gives dealers a reason to evaluate their marketing partnerships now.
- Are all of your digital advertising tactics being managed through a certified provider?
- Are your pricing and advertising processes aligned with the new requirements?
- Most importantly, do you have a partner who can help you navigate these changes while continuing to grow your business?
If you have questions, and are concerned about navigating these changes, and what it means to your dealership’s bottom line, Stream Companies can help. As your Stellantis certified marketing partner, we can help review your current strategy, identify areas that need attention, and build a marketing plan designed to keep your dealership moving forward under the new requirements.
Don’t wait for October 1 to make a change. Talk with Stream Companies today about becoming your certified marketing partner.