Posted: February 18, 2014
La Yogurt Probiotic’s yearlong Facebook campaign gains the brand more than 85,000 Likes while increasing overall brand awareness.
Malvern, PA – Stream Companies, a fully integrated advertising agency in the Philadelphia area, today announced its acceptance into the “Gallery” from Facebook Studio for its work on behalf of La Yogurt Probiotic. Facebook Studio is Facebook’s showcase of outstanding social marketing creative ideas from around the world. The “Bottomless Cup” Facebook campaign and contest ran throughout the year of 2013, giving contestants the chance to win a new prize each month.
Along with the enter-to-win contest, the “Bottomless Cup Campaign” allowed La Yogurt Probiotic to establish a new community of loyal fans and followers. Every month, unique and fun advertisements, creative designs and promoted Page posts kept Facebook users coming back for more – engaging with each other, sharing with friends and communicating with the brand.
“Back in January 2013, we were excited to help La Yogurt Probiotic with its first Facebook contest in efforts to connect with their digitally savvy customers. A year later, we are thrilled with the results of the “Bottomless Cup Campaign” – we now have a lively community of fans who are interacting with the brand every day,” says Amol Waishampayan, Digital Creative Director at Stream Companies. “This year-long campaign has not only allowed us to reach a bigger audience, but also establish a closer connection with La Yogurt Probiotic fans.”
Brand new to the Facebook community, the “Bottomless Cup Campaign” helped La Yogurt Probiotic introduce its Facebook Page, as well as its new voice and brand identity. At the end of 2013, La Yogurt Probiotic gained more than 85,000 new Facebook fans and 49,000 contest entries.
“We are very proud to have helped and guide a historic brand like La Yogurt Probiotic into the digital era,” says Jason Brennan, Co-Founder of Stream Companies. “Our decades of experience in retail marketing have really brought something unique in the digital front, making this campaign and account a proud part of our diverse client portfolio.”