News & Press

Social Strategy from Stream Companies Helps Client Reach 100,000 Facebook Likes

Malvern, PA –Over the past two years, Stream Companies has been VF Outlet’s social agency of record. Since Stream began its relationship with VF Outlet, there has been a momentous growth in Facebook “likes” and customer interaction. On July 25, 2013, VF Outlet reached 100,000 fans on Facebook.

When Stream Companies first started working with VF Outlet in June 2011, VF Outlet’s Facebook page only had 131 fans. Over their two year history together, Stream Companies has expanded VF Outlet’s “likes” by 76,335%, resulting in 99,869 new “likes” over that time. In one of its first projects with VF Outlet, Stream Companies’ work led to 3,000 additional likes within 2 days.

This overall impressive growth is thanks to the Stream Companies social media team and its understanding of online and social behavior. By integrating a mix of content and advertising, Stream Companies has created branded designs and contest giveaways that support VF Outlet’s unique brand. Stream’s ongoing communication and relationship with Facebook has also allowed for constant and continuous optimization.

“Stream Companies has been able to steadily build and cultivate a great online community for us in a way that reflects the life of our brand and our passionate customers,” said VP of Marketing Michele Colonna.

While 100,000 fans is an impressive milestone, Stream Companies is far from done. Amol Waishampayan, Digital Creative Director, commented, “Facebook is a continuously changing and evolving platform. We are focused on constantly optimizing what we are doing from a technology perspective and thinking both strategically and creatively about the message we are putting out. VF Outlet’s success is an example of the collaborative efforts of the Stream Companies and VF Outlet teams.”

About Stream Companies

One of the fastest growing advertising agencies in the Philadelphia area, Stream Companies is an integrated advertising agency founded in 1996. Stream Companies has been named to the Philly 100 and Inc. 500 and has also been named a Best Places to Work in Philadelphia by the Philadelphia Business Journal.  Adnomics, Stream’s proprietary approach to marketing, drives results through integrated advertising campaigns, technology, and analytics. Stream is uniquely positioned to have a holistic approach in guiding its clients to make strategic business marketing decisions. More information is at