SEO may be a new acronym for some people like it was for me six months ago. Looking up what exactly search engine optimization is can be overwhelming, and knowing exactly what to do with it can be even more complicated.
However, you’re in luck if you’re new to and curious about the wonderful world of optimizing your site for search engines and how SEO can benefit your business, no matter what industry you’re in.
SEO Is a Solution
Running a business or a marketing campaign is like solving a math problem. Think of SEO as a calculator. You have a problem or are struggling in a certain business aspect and need help trying to find a solution. Ultimately, only you and your business can reach that solution. But SEO, like your calculator, is an extra resource to help you reach the correct solution.
And once you do reach the right solution, there’s nothing stopping you from surpassing and maximizing your campaign goals.
A Solution That Generates Traffic
So how does search engine optimization generate traffic? The goal of SEO is generating more organic traffic to your website.
But what’s organic traffic? Think about it this way: If you have an item or a service that you want to sell, you don’t want just any consumer coming to your website for it, do you? Of course not. You want the consumer who’s most interested in your product.
SEO helps to maximize the opportunities for getting your site in front of the right audience, maximizing your visibility online, and gearing your marketing strategy toward your consumers and their experiences.
Traffic That Leads, Traffic That Sells
The more interested consumers you have visiting your website, the more leads your business can obtain. Simple enough, right? Generating more leads through organic traffic is a main component of an SEO marketing strategy. The consumers visiting your site who are interested in your product are there because your optimized strategy brought them to it, so now all you have to do is sell it.
Can’t Have One Without the Other
More organic traffic creates more organic leads, and more organic leads create more sales that matter. You really can’t have one without the other. Your business could have all the traffic in the world coming to your website, but that means nothing if the visitors aren’t interested in what they find when they get there.
Why Should I Care About SEO?
It’s your business. If you want to succeed and surpass your competition, a good SEO strategy, just like your calculator, can help. If your product or service is geared toward a specific market, you want consumers from that market to be interested, no matter what industry you’re in.
Ready to get started on your strategy? Download our free SEO checklist to find out 17 ways to start improving your business’ organic search presence and start generating more traffic, more leads, and more sales.
Happy optimizing,
Keisha
Keisha James is an SEO Content Strategist at Stream Companies, a full-service Philadelphia-area advertising agency.{{cta(‘a45a9246-e225-4d59-a085-048d03f26782’)}}