You may have heard that in 2016, more money will be spent on display ads than on traditional PPC. You may find this a little surprising considering that some believed…
Category: Inbound Marketing
To Bid or Not to Bid on Brand Keywords in Paid Search
To bid or not to bid on brand keywords, that is the question. And ask this to any search engine marketing specialist and they’ll tell you that bidding on brand…
4 Tips to Make a Successful Marketing Video
A marketing video is the best way to reach your audience and share your business. Visual content is much more appealing then print or text and can be easily shared…
The Biggest Game-Changer in Marketing for 2016: Relationship Marketing
Every year, a brand promotes itself as a marketing game-changer that’s expected to revolutionize the industry and your business. For 2016, it’s been everything from virtual reality to updated mobile…
What to Do When Your Lead Goes Cold
If you have a growing list of leads, then you want to know what to do when your lead goes cold. It’s inevitable that while your lead list grows, so…
Where to Start When Creating Your Marketing Strategy for 2016
In our digital world, it’s easy to get mixed advice about the best marketing tactics for your business. And while it’s great to use general advice from industry experts, it’s…
How to Optimize a Blog Post in 3 Steps
Your blog is your biggest lead generating tool. From using it to represent your brand to providing education to your prospects, your blog is the window into your business. That’s…
Increase Your Sales with Lead Nurturing
Since the start of your business, advertising has been “the necessary evil” to gain new customers and keep your business profitable. Print advertising in books, magazines, billboards, direct mail, and…
What Inbound Marketing Tactics you Need to Start Implementing Now
According to a 2015 survey of nearly 4,000 marketers and sales professionals, companies are three times as likely to see higher ROI on inbound marketing campaigns than on outbound (HubSpot),…
Content Planning for 2016: Where to Start
As the holidays draw near and the new year approaches, there’s one important thing you must focus on between cups of cheer and gift wrapping: your content marketing plan for…