The response to Instagram’s recent announcement was almost unanimous: Users aren’t happy to hear about the new algorithm-based news feed. I mean, Instagram is one of the few social platforms…
Category: Inbound Marketing
The Science of Neuromarketing
While the study of neuroscience can be traced back to ancient Greece, the study of neuromarketing is rather new and has only gained traction in the past 10 years or…
The Science of Storytelling: Using Stories to Engage Website Visitors
Storytelling and human nature are intertwined. As a tool that’s been driving human progress for more than 40,000 years, storytelling elicits laughter, stirs compassion, and ultimately creates meaningful experiences you…
Why You Won’t Recognize SEO in Years to Come
If you were to look back five years ago from today, SEO strategies would be the complete opposite of what they are now. So what can we expect in another…
Best Practices When Creating Display Ads
So you’ve decided to expand your paid search account to include the display network and display ads because they’re cost-effective, easily measured, and a great way to increase your overall…
Why Consider a Career in SEO?
Explaining SEO without any media jargon can be a tad complicated, especially when someone asks what your job actually entails. It’s not a traditional form of media, few schools offer…
How to Make Your Blog Post SEO Friendly
As digital marketing continues to grow, knowing how to properly set up your online content is more important than ever. If you write or publish great content but it doesn’t…
Why You Should Combine Your PPC and Inbound Marketing Strategies
Depending on whom you talk to, some marketers will tell you that pay-per-click (PPC) advertising and inbound marketing are opposites. However, PPC is actually a subsidiary of inbound.
How Google’s Text Ad Changes Will Affect Your Business
Text ads have been on the right side of a Google search engine results page (SERP) for about 16 years, but no longer. On February 19, Google moved ads to…
Creative Ways to Use Periscope to Boost Your Business Online
First there was Twitter and Facebook then Snapchat. Now there’s a new way for your business to interact with customers: Periscope. It’s the latest tool for your business’ social media…