Author: Morgan Schuman

Is Pay-Per-Click (PPC) Still Relevant?

With so many different ways to reach your audience, you might think that Pay-Per-Click (PPC) advertising is an unnecessary use of your valuable advertising dollars. But before you think about…

Breaking Into Bilingual PPC

When you run a paid search campaign, you can reach a wide variety of shoppers, but are you speaking their language? Chances are, English might not be the predominant language…