We invite you to imagine a radical future. In this wild vision, all people are all but connected at the hip to a portable supercomputer at all times. And all…
Author: Dan Petrovitch
The Importance of Hiring an SEO Company to Handle Your Website
We live in the age of do-it-yourself. From tried-and-true DIY projects like painting your own cabinets and hemming your own pants, to more flavorful endeavors like making your own needle-felted…
13 of the Best SEO Tools for Auditing and Monitoring Website Performance
So, you’ve got SEO down pat. You’re writing some killer content—it’s informative, helpful, and great-looking. Your internal links are on point, while your external links are bringing in traffic by…
How Can Inbound and Content Marketing Help You to Achieve Your Business Goals?
Less than a decade ago, inbound and content marketing were niche strategies that were only being used by the most forward-thinking ad agencies and marketing firms. Today, these tactics are…
Emotional Advertising: How Brands Use Feelings to Get People to Buy
Newsflash: Emotional advertising is in, and it has been for a long time. For the past few decades, science has consistently reaffirmed that people tap into their emotions (not their…
Writing for the Right Audience: Leveraging Buyer Personas
So…you want to take your blog’s content to the next level, huh? There are few strategies as useful as utilizing a set of well-curated buyer personas—these tools will help you…
Yes, Looks Do Matter: The Necessity of Well-Formatted Content
Despite what we’ve been hearing all our lives, looks do matter, especially when it comes to your blog. How can a good-looking blog help your business? When it comes to…
The Importance of Direct Mail
In this day and age, it can sometimes feel like direct mail is dead. With all these high-tech marketing channels to master – from SEO and inbound to social media…
What are 301 Directs and Why Do You Need Them?
A 301 redirect is an HTTP status code that serves as a mechanism for permanent redirection from one URL to another. In other words, if your visitor goes to the…